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ExoClick RTB for Advertisers

This documentation explains how advertisers can integrate their platforms with ExoClick.

Bid Request/Response Specifications

Requirements

  • We allow one bid per request only.

  • Supported pricing models:

    • Banner, Popunder Ads: CPM.

    • Push Notification Ads: CPM or CPC.*

  • The currency of the bid price will be the currency of your ExoClick account (EUR or USD).

  • The advertiser will need to provide a valid RTB URL and must be able to receive our bid through POST.

* Pricing model to be defined in bid response.

Supported ad types

  • Banner: Image

  • Direct Link

  • Email Clicks

  • Popunder

  • Push Notifications: 720 x 480 and 192 x 192

Best Practices

  • One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as 'Keep-Alive'. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.

  • The ExoClick RTB specifications do not cover security other than recommending plain HTTP for performance reasons. If you need to authorize ExoClick JSON/XML requests, you may whitelist IP Networks.

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