> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/zh/guang-gao-xi-lie-guan-li-qi.md).
# 广告系列管理器
运行您自己的强大程序化广告平台。
### 什么是 Campaign Manager？
Campaign Manager 是 ExoClick 的一款工具，可让发布商运行自己的程序化广告平台，将 ExoClick 独有的需求与您的直接买家和程序化买家相结合。无需开发。
### 它是如何运作的？
发布商只需在其网站上放置一个简单的广告标签，Campaign Manager 就会在服务器端处理其余所有事务。通过一次广告请求，所有竞价者在每个广告位上公平竞争。它支持 OpenRTB 标准技术和自定义 XML 集成。发布商可以通过提供固定流量量，与客户建立直接交易，或者让所有买家共同竞投库存。
Campaign Manager 支持 Fullpage Interstitial、Email clicks、Direct links、Banner ads、Native ads、Video ads 和 Popunders 等多种集成，并可按任意时间段查看每个竞价者的统计数据，包括请求数、展示数、胜出率和平均出价 CPM。所有广告也会经过恶意广告和合规性检测。
### 它适用于谁？
Campaign Manager 非常适合拥有大型免费内容网站、会员专区发布商和邮件列表发布商，他们希望在不自行构建 RTB 基础设施的情况下，最大化来自多个需求来源的收入。
### 想申请吗？
对 Campaign Manager 感兴趣的发布商应填写我们的 [Campaign Manager 申请表](https://share.hsforms.com/1Ca_YIYQbQ56jDxSMOMjwJg1qozg)。然后我们将评估您的资格。
{% hint style="info" %}
**注意：** 您必须与您希望集成的任何需求方合作伙伴存在合同关系。
{% endhint %}
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