> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/zh/fa-bu-shang-chang-jian-wen-ti/you-hua-ji-qiao/calculating-earnings.md).

# 计算您的收益

您可能合作过的一些网络也许是仅根据您收到的点击次数，或者仅根据展示量来设定收入费率的。

在 ExoClick，我们希望您能够公平地获得收入，并将您网站上广告活动的效果考虑在内。

我们使用以下方式计算： **eCPM** （每千次展示有效成本），它会考虑到我们的广告主使用的所有不同定价模式，例如 CPC/CPM 等。

## 我们如何计算您的收益

您可以在统计标签页中查看此信息。

点击该标签页后，默认会进入本月按天细分的统计数据。

要计算您的收益，公式为 **（展示量 / 1,000）x eCPM**

## 展示量与 eCPM

向我们发送大量流量没问题，但如果我们为您投放的广告无法为我们的广告主带来转化，eCPM 就会大幅下降。

请考虑下面两个场景来说明：

**1)** 5,000,000/1000 x $0.104 = **$520**

**2)** 3,000,000/1000 x $0.189 = **$567**

在 **场景 1 中，** 您虽然多了 200 万次展示，但广告的转化效果不太好，这拉低了 eCPM 值。

在 **场景 2**中，您的网站各处都放置了位置良好的广告，而且您收到的广告与网站内容相关。尽管流量较少，但对我们的广告主来说转化更好，从而提高了 eCPM 值！

## 优化您的收益

即使是流量较低的网站，您也可以采取一些措施来提高 eCPM，请查看本 [部分中的一些技巧](/publishers/zh/fa-bu-shang-chang-jian-wen-ti/you-hua-ji-qiao/tips-increase-earnings.md)!

您也许应该考虑过滤掉一些不适合或与您的网站访客无关的广告类型。了解更多 [这里](/publishers/zh/fa-bu-shang-chang-jian-wen-ti/fa-bu-shang-he-gui/ping-bi-guang-gao-lei-xing-he-chan-pin.md)!

## 进一步的问题或建议

没问题！我们的客户成功团队很乐意进一步帮助您。请在此 [表单](https://www.exoclick.com/contact/) 中选择“优化建议”这一原因，他们会尽快回复您！


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/publishers/zh/fa-bu-shang-chang-jian-wen-ti/you-hua-ji-qiao/calculating-earnings.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.