VAST Custom Tracking URLs

Definition

The Wrapper Ad may include any number of Tracking URLs to allow campaigns to be served from an InLine response but tracked separately from the Impression. It may also include Tracking elements for separately tracking Linear or NonLinear views or events. The server providing the Wrapper Ad response may not know exactly which creative elements are to be delivered downline in InLine ads; in this case the Wrapper should include placeholders for the maximum set of Creatives that could be played within the Video Player.

Custom Tracking URLs has 2 parameters:

• event The name of the event to track. The creativeView should always be requested when present.

  • Same event can be added multiple times, but each should have unique URI.
• url URI to track various events during playback.

  • Same URI can be added multiple times, but each should have unique event.
  • URL should have only https protocol.

Example

<Tracking id="custom_1" event="creativeView"><![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&tracking_event=creativeView&idzone=22222&data=abcd]]></Tracking>

Supported Tracking events tracking_event for Creative > Linear > TrackingEvents > Tracking in VAST tag (link) or VAST wrapper tag (link)

Event	Explanation
creativeView	Triggered when the creative is displayed.
start	Triggered when the Linear ad starts playing.
midpoint	Triggered when the Linear ad reaches the middle point.
firstQuartile	Triggered when the Linear ad reaches the first quartile.
thirdQuartile	Triggered when the Linear ad reaches the third quartile.
complete	Triggered when the Linear ad reaches the end point.
mute	Triggered when the Linear ad is muted.
unmute	Triggered when the Linear ad is unmuted.
pause	Triggered when the Linear ad is paused.
rewind	Triggered when the Linear ad is rewinded.
resume	Triggered when the Linear ad is resumed.
fullscreen	Triggered when the Linear ad is in fullscreen.
expand	Triggered when the Linear ad is expanded.
collapse	Triggered when the Linear ad is collapsed.
acceptInvitation	Triggered when the Linear ad is accepted.
close	Triggered when the Linear ad is closed.