> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/sites-and-zones/using-tags.md). # Using Tags Sometimes your URL will not match a category precisely. In these cases, you can insert **'tags'** into the code of your ad zones to manually match them to the type of advertising you want. For example, you could insert the tag 'cartoon' into your ad zone code to increase the chances of showing products related to this term. There are different ways of adding tags depending on the ad format you use. Please check the examples below to find out how it is done for each format. {% hint style="info" %} When adding multiple tags, separate them with commas and no spaces. It is highly recommended that each time you update your content, you adjust the keywords for the ad zone in order to continue receiving high demand for your contextual ad zones. {% endhint %} ## Code examples ### Asynchronous ad zones (Banner, Sticky Banner, Instant Message, Outstream, etc.) Added `data-keywords="cartoon"` ```js ``` ### iFrame Banners Added `&tags='cartoon'` ```js ``` ### Popunder **Inline & remote script (Recommended)** Added `"tags"="cartoon"` ```js ``` **Remote Script only** Added `ad_tags='cartoon'` ```js ``` ### Video **In-Stream Video & In-Video Banner (VAST)** Added `&tags=cartoon` ```js https://s.magsrv.com/v1/vast.php?idzone=1234567&tags=cartoon ``` ## Video tutorial You can also watch our video tutorial regarding keywords [**here**](/videos/videos/videos-pub.md#using-tags) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.exoclick.com/publishers/sites-and-zones/using-tags.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.