> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/publishers-faq/publisher-compliance/website-rejected-why.md).

# My website was rejected. Why?

Each site is checked individually by our Compliance Team to ensure it meets our [**guidelines**](https://www.exoclick.com/guidelines/publishers).

When clicking "**Sites & zones**" in your admin panel you will see the reason for the rejection.

Below you will find more info for each of the rejection reasons we use:

## Not 18 U.S.C. 2257 compliant

When reviewing your submitted website, it did not comply with this internationally recognised rule (18 U.S.C. 2257 compliant). Your content was considered not suitable and in breach of our [**guidelines**](https://www.exoclick.com/guidelines/publishers).

## Free/shared hosting domains are not accepted

Sites such as "Blogspot" are difficult to monetise and are not very appealing to our advertising clients. In addition when we did accept them, publishers were not satisfied with the level of revenue. For these reasons, we no longer accept these type of websites.

## Incentive ads are not permitted (PTC, PTR, etc…)

Any website design elements that encourage artificially generated impressions or clicks, such as misleading site viewers to click on a banner in order to induce clicks, is not permitted.

## Insufficient content or site unavailable

There should be enough visible content on your submitted website that will appeal to our advertisers. Little or no content will result in minimal revenue and it would be difficult for publishers to reach even the minimum payment limit.

## Malicious or illegal content detected

Any compliance issues in your website, such as having the site blocked by **Google Safe Browsing**, will cause the immediate rejection of your site.

## Too many ad zones for your site content

If for example you add 25 banner ad zones yet there is only a couple of pages to your site, this will not be appealing to your site visitors. It will also generate complaints from our advertisers. The result is no or low earnings!! Look to balance the amount of advertising with the volume of content on your site, and spread the ad zones across your entire site!

## Traffic quality too low

It maybe that after approving your website, we get complaints from multiple advertisers that your site is not generating conversions for them. Each complaint will be investigated by our Compliance Team, and it maybe that they need to reject your website using this reason.

## Wrong category for the content of your site

In order to avoid complaints, it's critical that your website matches the correct category you select when adding it to your Admin Panel.

{% hint style="info" %}
**Note**: Approved websites can still be rejected at anytime. Our Compliance Team constantly reviews site content and if a breach of our [**guidelines**](https://www.exoclick.com/guidelines/publishers) is discovered your website will be rejected.
{% endhint %}

For additional help with your website approval/rejection, please use our Compliance contact form and select the reason "**Website review**" [here](https://www.exoclick.com/contact/). They will be happy to assist you further.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.exoclick.com/publishers/publishers-faq/publisher-compliance/website-rejected-why.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.