> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/how-we-unlock-revenue-potential.md). # How we unlock your revenue potential At ExoClick our focus is on generating the maximum revenue for each single ad impression on your website(s). ## How does it work? * **Geo-Targeting** — Your viewers will see advertising that matches their own region/country, and language (where possible) * **eCPM** — Revenue is calculated based on a combination of the [**eCPM**](/publishers/publishers-faq/optimisation-tips/calculating-earnings.md) values. (Globally, per country, per ad spot, etc…) * **Smart learning** — As impressions are generated, our technology is learning and identifying which advertising works best for each of your ad zones. We identify the advertisers and products that work best with your traffic, allowing advertisers to competitively bid higher! ## The result! Thanks to our technology, you maximise revenue from your traffic, and advertisers generate more conversions. Revenue is stable and guaranteed for the long term. It's a win win! If you need additional assistance or have further questions feel free to contact our Customer Success team, selecting "Optimisation Advice" [**here**](https://www.exoclick.com/contact/) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/how-we-unlock-revenue-potential.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.