> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/how-we-unlock-revenue-potential.md). # How we unlock your revenue potential At ExoClick our focus is on generating the maximum revenue for each single ad impression on your website(s). ## How does it work? * **Geo-Targeting** — Your viewers will see advertising that matches their own region/country, and language (where possible) * **eCPM** — Revenue is calculated based on a combination of the [**eCPM**](/publishers/publishers-faq/optimisation-tips/calculating-earnings.md) values. (Globally, per country, per ad spot, etc…) * **Smart learning** — As impressions are generated, our technology is learning and identifying which advertising works best for each of your ad zones. We identify the advertisers and products that work best with your traffic, allowing advertisers to competitively bid higher! ## The result! Thanks to our technology, you maximise revenue from your traffic, and advertisers generate more conversions. Revenue is stable and guaranteed for the long term. It's a win win! If you need additional assistance or have further questions feel free to contact our Customer Success team, selecting "Optimisation Advice" [**here**](https://www.exoclick.com/contact/) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/how-we-unlock-revenue-potential.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.