> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/calculating-earnings.md). # Calculating your earnings Some networks you may have worked with perhaps have set a revenue rate based only on the number of clicks you have received, or simply by the volume of impressions. At ExoClick, we want you to earn revenue fairly, taking into account the effectiveness of advertising campaigns on your website. We calculate this using **eCPM** (effective Cost Per Mille), which takes into account all the various pricing models our advertisers use e.g. CPC/CPM etc. ## How we calculate your earnings You can see this information in your statistics tab. On clicking the tab, by default you are taken to statistics generated this month broken down by day. To calculate your earnings, the formula is **(Impressions /1.000) x eCPM** ## Impressions vs eCPM Sending us large volumes of traffic is fine, but if the advertising we send you is not converting for our advertisers this will reduce the eCPM considerably. Consider the 2 scenarios below to illustrate: **1)** 5,000,000/1000 x $0.104 = **$520** **2)** 3,000,000/1000 x $0.189 = **$567** In **scenario 1,** you had 2 million more impressions but the advertising did not convert so well, and this pushed down the eCPM value. In **scenario 2**, you have advertising located in good positions throughout your website, and the advertising you received was relevant to the website content. You had less traffic, but it converted better for our advertisers, raising the eCPM value! ## Optimising your earnings There are a number of things you can do to improve your eCPM even with low traffic websites, take a look at some tips in this [section](/publishers/publishers-faq/optimisation-tips/tips-increase-earnings.md)! Maybe you should consider filtering out some types of advertising that is not suitable or relevant to your site visitors. Find out more [here](/publishers/publishers-faq/publisher-compliance/blocking-ad-types-and-products.md)! ## Further questions or advice No problem! Our Customer Success team will be happy to help you further. Select the reason "Optimisation Advice" from this [form](https://www.exoclick.com/contact/) and they will get back to you shortly! --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.exoclick.com/publishers/publishers-faq/optimisation-tips/calculating-earnings.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.