> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/publishers/publishers-introduction.md).

# Publishers Introduction

![publisherdashboard](/files/1e5a175f22d24063a1ea0c0ce53d4fc6c3e58dd8)

As a Publisher, the Admin Panel lets you manage the ad zones on your site(s) to ensure that they generate maximum revenue for your business. Using the **Sites & Zones** tab, you can administer the sites and zones that you offer to Advertisers, and view real-time insights into their performance in the **Dashboard** and **Statistics** tabs.

**Advantages of the Admin Panel for Publishers:**

* High earnings potential by matching the best performing Advertisers to your ad zones and our own [ad block](/publishers/adblock/neverblock.md) solution to keep those revenues flowing.
* Multiple [advertising formats](/exoclick-docs/ad-formats.md) allowing you to integrate specific ad zones that fit perfectly with the type of visitors you receive.
* Multiple [payment options](/publishers/payments/publisher-payments.md) allowing for flexible payment in many different formats.
* Real-time reporting which allows you to see your [statistics](/publishers/publisher-statistics.md) at any time for an up-to-date assessment of your site/ad-zone's performance.

**Tabs of the Admin Panel for Publishers:**

* The [Dashboard](/publishers/publisher-dashboard.md) shows you a real-time executive summary of key metrics that you can use to make sure you are maximizing your advertising revenue.
* The [Statistics](/publishers/publisher-statistics.md) tab shows you more detailed statistics than the **Dashboard**, so that you can really drill down into your data to guide your strategic planning or diagnose problems.
* The [Sites & Zones](/publishers/sites-and-zones/create-site.md) tab is where you can set up your domains, sites and ad zones to start receiving advertising revenue.
* The [Payments](/publishers/payments/publisher-payments.md) tab is where you monitor and manage the payments for your sites and ad zones.
* [Neverblock](/publishers/adblock/neverblock.md) is ExoClick' proprietary ad-blocker circumventing solution. It helps to maximize your revenues instantly. It ensures that your ads get shown, even if a user has ad-blocking software installed. Its improved script ensures that it is compatible with many ad blockers, not just ABP.


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