> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/pt/exoclick-mcp-what-is.md).

# O que é MCP

O Protocolo de Contexto de Modelo é um padrão aberto que permite que ferramentas de IA se liguem com segurança a serviços externos. Em vez de copiar dados para folhas de cálculo ou escrever scripts de API, basta ligar o seu assistente de IA ao ExoClick e começar a fazer perguntas. Por exemplo:

* *Quais são as minhas 10 principais campanhas por gasto esta semana?*
* *Mostra-me uma repartição das impressões por país nos últimos 30 dias.*
* *Que zonas estão a ter pior desempenho em comparação com o mês passado?*

O assistente de IA trata da obtenção e análise dos dados por si.


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