> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/pt/exoclick-mcp-what-is.md).

# O que é MCP

O Protocolo de Contexto de Modelo é um padrão aberto que permite às ferramentas de IA ligar-se de forma segura a serviços externos. Em vez de copiar dados para folhas de cálculo ou de escrever scripts de API, basta ligar o seu assistente de IA à ExoClick e começar a fazer perguntas. Por exemplo:

* *Quais são as minhas 10 campanhas com maior gasto esta semana?*
* *Mostra-me uma repartição das impressões por país nos últimos 30 dias.*
* *Que zonas estão a ter um desempenho inferior em comparação com o mês passado?*
* *Quantas campanhas ativas tenho e quais são as respetivas definições de segmentação?*
* *Mostra-me a configuração da campanha 12345.*

O assistente de IA trata da recuperação e análise de dados por si.


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