> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/ja/exoclick-mcp-what-is.md).

# MCPとは何か

Model Context Protocol は、AI ツールが外部サービスに安全に接続できるようにするオープン標準です。データをスプレッドシートにコピーしたり API スクリプトを書いたりする代わりに、AI アシスタントを ExoClick に接続して質問を始めるだけです。例えば、

* *今週の支出額が上位10件のキャンペーンはどれですか？*
* *過去30日間の国別インプレッション数の内訳を表示してください。*
* *先月と比べて成績が低いゾーンはどれですか？*

AI アシスタントがデータの取得と分析を代行します。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/mcp/ja/exoclick-mcp-what-is.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.