> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/fr/exoclick-mcp-what-is.md).

# Qu’est-ce que MCP

Le Model Context Protocol est une norme ouverte qui permet aux outils d’IA de se connecter en toute sécurité à des services externes. Au lieu de copier des données dans des feuilles de calcul ou d’écrire des scripts API, il vous suffit de connecter votre assistant IA à ExoClick et de commencer à poser des questions. Par exemple :

* *Quelles sont mes 10 meilleures campagnes en termes de dépenses cette semaine ?*
* *Montrez-moi une répartition des impressions par pays pour les 30 derniers jours.*
* *Quelles zones affichent des performances inférieures à celles du mois dernier ?*

L’assistant IA gère pour vous l’extraction et l’analyse des données.


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# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/mcp/fr/exoclick-mcp-what-is.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.