> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/exoclick-mcp-what-is.md). # What is MCP The Model Context Protocol is an open standard that allows AI tools to securely connect to external services. Instead of copying data into spreadsheets or writing API scripts, you simply connect your AI assistant to ExoClick and start asking questions. For example: * *What are my top 10 campaigns by spending this week?* * *Show me a breakdown of impressions by country for the last 30 days.* * *Which zones are underperforming compared to last month?* The AI assistant handles the data retrieval and analysis for you. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.exoclick.com/mcp/exoclick-mcp-what-is.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.