> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/exoclick-mcp-tools.md).

# Available tools

Once connected, your AI assistant will have access to the following tools. You do not need to call these directly - simply ask your question in natural language and the AI will use the appropriate tool automatically.

## Get advertiser global statistics <a href="#get-a-dvertiser-global-statistics" id="get-a-dvertiser-global-statistics"></a>

Query your advertiser statistics with flexible filtering and grouping options. This tool lets you analyse impressions, clicks, conversions, revenue, costs, and other performance metrics across any combination of dimensions.

### What can you ask <a href="#what-can-you-ask" id="what-can-you-ask"></a>

* Campaign performance over a date range
* Breakdowns by country, device, browser, operating system, zone, or any other available dimension
* Top or bottom performers by any metric
* Comparisons between time periods
* Filtered views (e.g., statistics for a specific campaign or zone)

### Example prompts <a href="#example-prompts" id="example-prompts"></a>

* *Give me the top campaigns by spending for the last 7 days.*
* *What is my eCPA by country this month?*
* *Compare my impressions this week versus last week, grouped by device type.*
* *Which zones had the lowest CR yesterday?*

Query your advertiser statistics with flexible filtering and grouping options. This tool lets you analyse impressions, clicks, conversions, costs, and other performance metrics across any combination of dimensions.

## Get publisher global statistics <a href="#get-publisher-global-statistics" id="get-publisher-global-statistics"></a>

Query your publisher statistics with flexible filtering and grouping options. This tool lets you analyze impressions, clicks, eCPM, and other performance metrics across any combination of dimensions.

### What can you ask <a href="#what-can-you-ask-1" id="what-can-you-ask-1"></a>

* Zone performance over a date range
* Breakdowns by country, device, browser, operating system, zone, or any other available dimension
* Top or bottom performers by any metric
* Comparisons between time periods
* Filtered views (e.g., statistics for a specific campaign or zone)

### Example prompts <a href="#example-prompts-1" id="example-prompts-1"></a>

* *Give me the top zones by revenue for the last 7 days.*
* *What is my eCPM by country this month?*
* *Compare my impressions this week versus last week, grouped by device type.*
* *Which zones within my multi-format had the best results yesterday?*

## Public skills repository <a href="#public-skills-repository" id="public-skills-repository"></a>

Alongside the MCP Server, ExoClick has access to a [**public repository of pre-built skills**](https://github.com/EXADS/ai-skills), which are optimised prompts and workflows designed for common advertising tasks. These skills give you a head start with proven approaches for tasks like daily performance analysis, campaign optimisation reviews, and reporting.

Skills are entirely optional. The MCP Server works with any prompt or question you write yourself. The skills repository is simply there to help you get started faster and benefit from workflows that have been tested and refined by the ExoClick team.

{% hint style="info" %}
**Note:** skills are currently limited to **advertising** accounts only.
{% endhint %}


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# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/mcp/exoclick-mcp-tools.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.