> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/es/exoclick-mcp-what-is.md).

# Qué es MCP

El Protocolo de Contexto del Modelo es un estándar abierto que permite a las herramientas de IA conectarse de forma segura a servicios externos. En lugar de copiar datos en hojas de cálculo o escribir scripts de API, simplemente conectas tu asistente de IA a ExoClick y empiezas a hacer preguntas. Por ejemplo:

* *¿Cuáles son mis 10 campañas con mayor gasto esta semana?*
* *Muéstrame un desglose de impresiones por país de los últimos 30 días.*
* *¿Qué zonas están teniendo un rendimiento inferior en comparación con el mes pasado?*
* *¿Cuántas campañas activas tengo y cuáles son sus ajustes de segmentación?*
* *Muéstrame la configuración de la campaña 12345.*

El asistente de IA se encarga de la recuperación y el análisis de datos por ti.


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