> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/es/exoclick-mcp-what-is.md).

# Qué es MCP

El Protocolo de Contexto del Modelo es un estándar abierto que permite a las herramientas de IA conectarse de forma segura a servicios externos. En lugar de copiar datos en hojas de cálculo o escribir scripts de API, simplemente conectas tu asistente de IA a ExoClick y empiezas a hacer preguntas. Por ejemplo:

* *¿Cuáles son mis 10 campañas con mayor gasto esta semana?*
* *Muéstrame un desglose de impresiones por país de los últimos 30 días.*
* *¿Qué zonas están teniendo un rendimiento inferior en comparación con el mes pasado?*
* *¿Cuántas campañas activas tengo y cuáles son sus ajustes de segmentación?*
* *Muéstrame la configuración de la campaña 12345.*

El asistente de IA se encarga de la recuperación y el análisis de datos por ti.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.exoclick.com/mcp/es/exoclick-mcp-what-is.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.