> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/mcp/de/exoclick-mcp-what-is.md).

# Was ist MCP

Das Model Context Protocol ist ein offener Standard, der es KI-Tools ermöglicht, sich sicher mit externen Diensten zu verbinden. Anstatt Daten in Tabellen zu kopieren oder API-Skripte zu schreiben, verbinden Sie einfach Ihren KI-Assistenten mit ExoClick und beginnen, Fragen zu stellen. Zum Beispiel:

* *Welche sind meine Top-10-Kampagnen nach Ausgaben in dieser Woche?*
* *Zeige mir eine Aufschlüsselung der Impressionen nach Land für die letzten 30 Tage.*
* *Welche Zonen schneiden im Vergleich zum letzten Monat schlechter ab?*

Der KI-Assistent übernimmt die Datenabfrage und -analyse für Sie.


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# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/mcp/de/exoclick-mcp-what-is.md?ask=<question>&goal=<endgoal>
```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.