> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/exoclick-docs/zh/general-responsive-display-ads.md).

# 响应式展示广告（RDA）

响应式展示广告（RDA）是视觉元素和文本元素的组合，可作为我们标准广告的替代方案使用。这些广告会自动调整其尺寸、外观和格式，以适应分配的广告位。这是数字营销人员投放广告活动的绝佳资源。发布商可以启用此设置，以优化广告位的表现，并为桌面端和移动端格式增加广告库存。

![响应式展示广告](/files/076da46a5ab5535b6b7f8acb1ee00712b3ab14e4)

![响应式展示广告](/files/5ca5d229f2ae2ef7bb8c2bdb8b19b9d727b3e893)

![响应式展示广告](/files/8ad886b311890c55f30900219fc29776a2a479d1)

## 详情

### 广告主

作为广告主，在创建 **原生广告** 广告系列时，会有一个 **响应式展示广告** 复选框在 [步骤 1](https://app.gitbook.com/o/8zQ6kcw3m3jM2fSb2nx2/s/i4Is92LUeIhwL8XSbGLq/campaigns/creating-a-campaign/create-campaign-step1) 的广告系列设置中：

![响应式展示广告](/files/dd90224898f0aaf07926c82912b600ebd0fdec58)

勾选此框将把你的广告系列覆盖范围扩展到已启用响应式展示广告的广告位，本质上是使用原生广告系列中的内容，以响应式方式在分配的广告位中展示。

此复选框在所有原生广告系列中默认启用。

### 发布商

作为发布商，你会看到一个名为 **响应式展示广告** 的按钮，位于以下格式的广告位设置中：

* **横幅广告 / 移动横幅广告**:

  ![响应式展示广告 1](/files/7e413344449131cc229d1e06698d1a41ab4c9a36)
* **即时消息 / 移动即时消息**:

  ![响应式展示广告 2](/files/f28319b42e014c84901b1692456126c015978c1f)
* **粘性横幅广告**:

  ![响应式展示广告 3](/files/bb4026fb2d57b39357503b9dc50f62dabd698795)
* **全屏插页广告 / 移动全屏插页广告**:

  ![响应式展示广告 4](/files/460c5e45d89cc1df2a4c162ae8a73edc8e88e519)

开启此按钮会使这些广告位向原生广告系列的需求开放。随后，这些广告系列会被加入这些广告位的竞价拍卖中。胜出的原生广告系列内容随后会以响应式方式在分配的广告位中展示。

此按钮在所有这些广告位中默认开启。


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