> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/exoclick-docs/zh/general-responsive-display-ads.md).

# 响应式展示广告（RDA）

响应式展示广告（RDA）是视觉元素和文本元素的组合，可作为我们标准广告的替代方案使用。这些广告会自动调整其尺寸、外观和格式，以适应分配的广告空间。对于数字营销人员来说，这是一项用于投放广告活动的绝佳资源。发布商可以启用此设置，以优化广告位的表现，并增加桌面和移动端格式的广告库存。

![响应式展示广告](/files/076da46a5ab5535b6b7f8acb1ee00712b3ab14e4)

![响应式展示广告](/files/5ca5d229f2ae2ef7bb8c2bdb8b19b9d727b3e893)

![响应式展示广告](/files/8ad886b311890c55f30900219fc29776a2a479d1)

## 详情

### 广告主

作为广告主，在创建 **原生广告** 活动时，有一个 **响应式展示广告** 复选框在 [第 1 步](/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step1.md) 活动设置中：

![响应式展示广告](/files/dd90224898f0aaf07926c82912b600ebd0fdec58)

勾选此框会将您的活动覆盖范围扩展到启用了响应式展示广告的版位，实质上会使用您原生广告活动中的内容，以响应式方式在分配的版位中展示。

默认情况下，所有原生广告活动都已启用此复选框。

### 发布商

作为发布商，您会看到一个名为 **响应式展示广告** 的按钮，位于以下格式的版位设置中：

* **横幅 / 移动横幅**:

  ![响应式展示广告 1](/files/7e413344449131cc229d1e06698d1a41ab4c9a36)
* **即时消息 / 移动即时消息**:

  ![响应式展示广告 2](/files/f28319b42e014c84901b1692456126c015978c1f)
* **粘性横幅**:

  ![响应式展示广告 3](/files/bb4026fb2d57b39357503b9dc50f62dabd698795)
* **全页插页广告 / 移动全页插页广告**:

  ![响应式展示广告 4](/files/460c5e45d89cc1df2a4c162ae8a73edc8e88e519)

打开此按钮后，这些版位将接收来自原生广告活动的需求。随后，这些活动会被加入到这些版位的竞价拍卖中。获胜的原生广告活动内容随后会以响应式方式在分配的版位中展示。

默认情况下，此按钮在所有这些版位中均已开启。


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