Video Slider: Cómo crear una campaña Video Slider
The Video Slider format is similar to the existing Instant Message format, but it displays a video instead of displaying a simple image or gif. With the growing trend of shifting to Video ads, Slider is compelling alternative to Banner that allows you to easily catch the attention of the user. You can get some detailed metrics on the Slider's great performance in this article.
This tutorial will show you how to create a good performing Video Slider campaign.
Cómo crear una campaña Video Slider
En el paso 1 de la configuración de su campaña, seleccione Vídeo como formato de anuncio. Slider es un tipo de zona, lo que significa que todas las campañas de vídeo se dirigirán a Slider por defecto.
Si desea dirigirse exclusivamente a Slider, deberá deseleccionar los demás formatos push en la sección Tipo de zona:
When designing your video material for the Video Slider, make sure that it has an striking entry so that the user is caught visually by your creative when the ad "slides in". Also, consider adding a Call to Action in the video in order to get the user to visit your site. You can learn more about video ads spec requirements in the ad format page from this documentation.
Las campañas Outstream pueden funcionar en CPC, CPM y CPV, que es un modelo de pago exclusivo para formatos de vídeo. CPV significa Coste por Visionado, lo que significa que pagarás por cada visionado que genere el formato de anuncio (un visionado se genera tras 10 segundos de reproducción del anuncio en vídeo).
The rest of the settings are chosen similarly to what you would do with any other campaign. You can find a detailed explanation of each of our targeting settings in the main advertiser section from this documentation
Buenas prácticas
You can find some of the best practices for Video Slider in this case study from our blog.
In addition, please find here our Ultimate Guide for Video Advertising, which can help you scale up your profit in all your Video campaigns.