> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/tutorials/advertiser-tutorials/setting-video-slider-campaign.md).
# Video Slider: How to create a Video Slider campaign
The Video Slider format is similar to the existing Instant Message format, but it displays a video instead of displaying a simple image or gif. With the growing trend of shifting to Video ads, Slider is compelling alternative to Banner that allows you to easily catch the attention of the user. You can get some detailed metrics on the Slider's great performance in [this article](https://www.exoclick.com/blog/instant-message-versus-video-slider-ad-format/).
This tutorial will show you how to create a good performing Video Slider campaign.
## How to create a Video Slider campaign
In Step 1 of your campaign set up, select **Video** as your ad format. Slider is a **Zone type**, meaning that all Video campaigns will be targeting Slider by default.
If you want to target Slider **exclusively**, then you need to de-select the other push formats in the Zone type section:
When designing your video material for the Video Slider, make sure that it has an **striking entry** so that the user is caught visually by your creative when the ad "slides in". Also, consider adding a **Call to Action** in the video in order to get the user to visit your site. You can learn more about video ads spec requirements in the [ad format page](/exoclick-docs/ad-formats.md#in-stream-video-vast) from this documentation.
Outstream campaigns can run in CPC, CPM and **CPV**, which is a payment model exclusive to video formats. CPV stands for Cost per View, meaning that you will pay for each view the ad format generates (a view is generated after **10 seconds** of video ad playback).
The rest of the settings are chosen similarly to what you would do with any other campaign. You can find a detailed explanation of each of our targeting settings in the [main advertiser section from this documentation](/advertisers/campaigns/creating-a-campaign/create-campaign-step1.md)
## Best practices
In addition, please find here our [**Ultimate Guide for Video Advertising**](https://www.exoclick.com/blog/exoclicks-ultimate-guide-to-video-advertising), which can help you scale up your profit in all your Video campaigns.
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