How to track conversions with Keitaro

This guide is for Keitaro only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Keitaro. In order to track your offer, you need Keitaro and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Keitaro's integration guide.

Paso 1: Crear el Goal ID para la URL Postback

Acceda a su panel de administración de ExoClick y vaya a Campañas > Seguimiento de conversiones. Esto le permite crear el código de seguimiento de conversiones que se utilizará en su URL de retroceso:

Haga clic en "Nuevo objetivo de conversión". Hay tres campos que debe rellenar: Nombre, Valor de Conversión y Orden. En Nombre, simplemente añada un nombre para el objetivo, por ejemplo: "Postback".

Los Valores de Conversión disponibles son:

• Sin valor: el valor es 0
• Corregido: se determina el pago de la conversión manualmente al configurar el Objetivo.
• Dinámico: el valor del pago se pasará a través de la URL de Postback. El paso de valores dinámicos se explicará en detalle más adelante durante la guía.

el Orden** se utiliza para organizar los diferentes objetivos que ha creado en su cuenta. Si ha creado múltiples Objetivos de Conversión, el Orden le ayudará a organizar cómo se muestran estos objetivos en sus Estadísticas y en la Lista de Campañas.

Una vez que haya añadido todos estos campos, haga clic en el botón "Crear". El Panel de Administración mostrará la estructura de la URL de Postback así como el Identificador de Meta correspondiente a la Meta que acaba de crear. Debería verse algo similar a esto:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

También puede consultar nuestra página Seguimiento de conversiones para obtener más detalles sobre nuestro proceso de creación de objetivos.

Step 2: Add ExoClick as a traffic source in Keitaro and configure the Postback

Para realizar un seguimiento de las conversiones en ExoClick, deberá añadir a la URL de su campaña un rastreador dinámico denominado{conversions_tracking}, que identifica cada conversión de forma única.

You must store this tracker on Keitaro and get it to notify ExoClick’s server each time a user generates a conversion. This is done very simply by configuring ExoClick as the traffic source, using the pre-defined template. To do so:

1. Log in to your Keitaro dashboard.
2. Click the “Sources" tab, then click "Create"

1. Choose ExoClick from the list of templates. Keitaro will pre-populate all the traffic source settings.

1. Replace the YOUR_ID value with the goal ID you generated in STEP 1.

NOTE: If you have selected “Dynamic” value when creating your Conversion goal STEP 1, then you must add value={revenue} at the end of the Postback URL. In this case, your postback URL will look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={external_id}&value={revenue}

1. Click "Create" to save the postback. Note that you will be able to review the Postback again later, when you set up the campaign.

Step 3: Add an Affiliate Network Source to Keitaro (optional)

If you are not using an Offer from an Affiliate platform, please skip to Step 4

Click "Affiliate Networks", then click "Create":

Select an Affiliate network from the list. The "Offer Parameters" will be populated with the tokens associated with that network. These parameters will be later added to all offers associated with this affiliate network.

If your Affiliate network is not on the list, you can manually define the parameters used by the affiliate platform of your choice.

Then, copy the Postback URL and place it in your affiliate network.

Nota: Recuerda que la URL de Postback que ves aquí corresponde a la Plataforma de Afiliados. Esta no es la misma URL de postback que la que utilizaste en la configuración de la Fuente de Tráfico.

Step 4: Add an Offer to Keitaro

Click the "Offers" tab, then click on "Create".

Add an "Offer Name" and select the "Affiliate Network", if you have any. Then, add the URL of the offer.

Por ejemplo

http://mypage.com/?a=14030&c=64375&s1=

Click on "Additional" to set the Payout from the offer. If your affiliate platform is able to send payout information through the postback, then leave the "Auto" option enabled. Otherwise, disable it and set up the payout amount and currency.

Regardless of the payout option selected, make sure to have CPA as the "Payout Type".

Click "Create" to finish the process.

Step 5: Create a Stream in Keitaro

Before you can set up a campaign in Keitaro, you need to create a Stream, which will determine how the traffic from the campaign is distributed across your offers and landing pages.

In order to create a Stream, go to "Campaigns", click "Create", then click on "Create Stream"

Click on "Schema", then click on "Add Offers" and select the Offer you created earlier.

You can also add a Landing Page, if you have any, and include "Filters" and "Monitors" to manage your traffic distribution.

Once you have made all the changes, save the Stream.

Step 6: Create a Campaign in Keitaro

Once the Stream has been created, the Create Campaign button will become available for you:

Para crear la campaña, siga estos pasos:

1. Add a name to your new campaign, then click Create.
2. Go to Settings and choose "ExoClick" as the Source. Leave the "Cost model" and "Costs Value" settings as they are.

1. Click on "Parameters" and check that all the dynamic tokens are correct.
2. Click on "S2S Postbacks" and confirm that ExoClick's Postback is correct. You can also add additional Postbacks of your choice.

1. Lastly, select the stream you created earlier and click Save to create the campaign.

You can now get the Campaign URL from this campaign:

Your Campaign URL should be similar to the following:

https://demo-en.keitaro.io/mpLFd5?keyword={tags}&cost={actual_cost}&currency={currency}&external_id={conversions_tracking}&creative_id={variation_id}&ad_campaign_id={campaign_id}&source={src_hostname}&siteid={site_id}&zoneid={zone_id}&catid={category_id}&country={country}&format={format}

Note that, depending your campaign settings in Keitaro, your tracking domain might be different. Nonetheless, the campaign URL should look similar to the above.

You will use this URL when setting up your campaign in ExoClick

Step 7: Set up the Campaign in ExoClick

Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to Keitaro.

Finalice la configuración de la campaña. Puede encontrar una guía detallada sobre cómo crear una campaña en Exoclick aquí.

If the set up has been done correctly, you will start seeing conversions both in Keitaro and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Keitaro, don't hesitate to contact Keitaro support at support@keitaro.io. You can also contact Exoclick's Customer Success to review these steps.