How to track conversions with CPVLab Pro

This guide is for CPVLab Pro only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software CPVLab Pro. In order to track your offer, you need CPVLab Pro and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check CPVLab's integration guide.

Paso 1: Crear el Goal ID para la URL Postback

Acceda a su panel de administración de ExoClick y vaya a Campañas > Seguimiento de conversiones. Esto le permite crear el código de seguimiento de conversiones que se utilizará en su URL de retroceso:

Haga clic en "Nuevo objetivo de conversión". Hay tres campos que debe rellenar: Nombre, Valor de Conversión y Orden. En Nombre, simplemente añada un nombre para el objetivo, por ejemplo: "Postback".

Los Valores de Conversión disponibles son:

• Sin valor: el valor es 0
• Corregido: se determina el pago de la conversión manualmente al configurar el Objetivo.
• Dinámico: el valor del pago se pasará a través de la URL de Postback. El paso de valores dinámicos se explicará en detalle más adelante durante la guía.

el Orden** se utiliza para organizar los diferentes objetivos que ha creado en su cuenta. Si ha creado múltiples Objetivos de Conversión, el Orden le ayudará a organizar cómo se muestran estos objetivos en sus Estadísticas y en la Lista de Campañas.

Una vez que haya añadido todos estos campos, haga clic en el botón "Crear". El Panel de Administración mostrará la estructura de la URL de Postback así como el Identificador de Meta correspondiente a la Meta que acaba de crear. Debería verse algo similar a esto:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

También puede consultar nuestra página Seguimiento de conversiones para obtener más detalles sobre nuestro proceso de creación de objetivos.

Step 2: Add ExoClick as a traffic source in CPVLab Pro and configure the Postback

Para realizar un seguimiento de las conversiones en ExoClick, deberá añadir a la URL de su campaña un rastreador dinámico denominado{conversions_tracking}, que identifica cada conversión de forma única.

You must store this tracker on CPVLab Pro and get it to notify ExoClick’s server each time a user generates a conversion. This is done very simply by configuring ExoClick as the traffic source, using the pre-defined template. To do so:

1. Log in to your CPVLab Pro account.
2. Click the “Sources" tab, then click "Traffic Sources"
3. Press the “Import from Catalog” button

1. Select ExoClick.
2. CPVLab Pro will pre-populate all the traffic source settings. The first change you need to make is to replace the UNIQUEGOALID value with the goal ID we generated in Step 1 from this guide.

Note: If you have selected “Dynamic” value when creating your Conversion goal STEP 1, then you must add value={!revenue!} at the end of the Postback URL. In this case, your postback URL will look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={!tscode!}&value={!revenue!}

1. Change the TimeZone to GMT-04:00 America/New_York in order to match ExoClick's time zone.
2. Lastly, select your preferred price model under "Bidding". Note that you will be able to change the Bidding again in your campaign settings.

Your Traffic Source settings should now look like the following:

Step 3: Add an Offer Source to CPVLab Pro(optional)

Si no utiliza una oferta de una plataforma de afiliación, vaya al paso 4

Click "Sources" > "Offer Sources". In "Import from catalog", you will find a list of Affiliate networks you can integrate. If your Affiliate network is not on the list, you can manually define the parameters used by the affiliate platform of your choice.

From this page, what really matters to ExoClick is the Revenue Placeholder. If you want to use Dynamic conversion value from your goals, you need to make sure that the payout token from the affiliate platform reaches the postback URL from ExoClick.

The Postback URL shown here is what you will have to add in your Affiliate Platform in order to notify them the conversions. Important: do not confuse this Postback URL with the one you created in the Traffic Source settings!

For more information on how to set up the Affiliate network in CPVLab Pro, please check their manual.

Step 4: Add an Offer to CPVLab Pro

Click the "LPs & Offers" tab, then click on "Offer Management".

Add an "Offer Name" and select the "Offer Source" (if you have any). Then, add the URL of the offer.

Por ejemplo

http://mypage.com/?a=14030&c=64375&s1=

If your offer is not able to pass payouts dynamically through the Postback URL, then you will have to specify the Payout here:

Once the Offer is Saved, you will be able to use it in your campaigns in CPVLab.

Step 5: Set up your campaign in CPVLab Pro.

When you click the "Campaigns" tab in CPVLab Pro, you will see a menu that allows you to create a campaign of your choice. Alternatively, you can click on Campaigns List and choose your campaign there:

For this tutorial, we will be using a "Direct Link & Landing Page" set up. Add a "Name" to the campaign, then scroll down to "Macros & Tokens".

Select ExoClick as the Traffic Source. You can change the price model for this specific campaign if you wish (but don't add a Cost as this value will be passed through the {actual_cost} token)

Continue scrolling down. If you have created a Landing Page, you can add it here.

In "Offers", click on "Select Predefined Offer", then select the Offer you created in the previous section. The rest of the parameters will be filled by the Offer's settings:

Lastly, under the "Tracking Pixel: Add Pixel to Offer Source" section, tick the "Use Traffic Source Postback URL to mark conversions at your Traffic Source" option. Make sure that the Postback URL shown here matches the one you created in Section 2 of this guide.

Save the Campaign. You should now get a Campaign URL similar to the following:

https://demo.cpvlab.pro/base.php?c=3615&key=84050c38daaaee73e4e537d74f43cdef&sdom={src_hostname}&cost={actual_cost}&clkid={conversions_tracking}&varid={variation_id}

Note that, depending your campaign settings in CPVLab Pro, your tracking domain might be different. Nonetheless, the campaign URL should look similar to the above.

You will use this URL when setting up your campaign in ExoClick

Step 6: Set up the campaign in ExoClick

Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to CPVLab Pro.

Finalice la configuración de la campaña. Puede encontrar una guía detallada sobre cómo crear una campaña en Exoclick aquí.

If the set up has been done correctly, you will start seeing conversions both in CPVLab Pro and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in CPVLab Pro, don't hesitate to contact CPVLab Pro support at support@cpvlab.pro. You can also contact Exoclick's Customer Success to review these steps.