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How to track conversions with Cake

This guide is for Cake only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Cake. In order to track your offer, you need Cake and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Cake's integration guide.

Paso 1: Crear el Goal ID para la URL Postback​

Acceda a su panel de administración de ExoClick y vaya a Campañas > Seguimiento de conversiones. Esto le permite crear el código de seguimiento de conversiones que se utilizará en su URL de retroceso:

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Haga clic en "Nuevo objetivo de conversión". Hay tres campos que debe rellenar: Nombre, Valor de Conversión y Orden. En Nombre, simplemente añada un nombre para el objetivo, por ejemplo: "Postback".

Los Valores de Conversión disponibles son:

  • Sin valor: el valor es 0
  • Corregido: se determina el pago de la conversión manualmente al configurar el Objetivo.
  • Dinámico: el valor del pago se pasará a través de la URL de Postback. El paso de valores dinámicos se explicará en detalle más adelante durante la guía.

el Orden** se utiliza para organizar los diferentes objetivos que ha creado en su cuenta. Si ha creado múltiples Objetivos de Conversión, el Orden le ayudará a organizar cómo se muestran estos objetivos en sus Estadísticas y en la Lista de Campañas.

Una vez que haya añadido todos estos campos, haga clic en el botón "Crear". El Panel de Administración mostrará la estructura de la URL de Postback así como el Identificador de Meta correspondiente a la Meta que acaba de crear. Debería verse algo similar a esto:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

También puede consultar nuestra página Seguimiento de conversiones para obtener más detalles sobre nuestro proceso de creación de objetivos.

Step 2: Add the postback URL to your Cake dashboard​

A Postback URL is a URL that notifies our server when a conversion has been made in your campaigns. You must store this URL in Cake and get it to notify ExoClick’s server each time a user generates a conversion.

There are two ways to add a Postback URL in Cake: through the Offer settings or as a Global Postback in your account.

Una URL de Postback en los ajustes de la oferta se aplicará exclusivamente a esa oferta, mientras que un Postback Global se aplicará a todas sus ofertas.

URL de devolución de oferta específica​

Para añadir la URL Postback de ExoClick en una oferta específica, siga estos pasos:

  1. Login to your Cake dashboard
  2. Click on "Offers", then select the Offer where you want to add the Postback.
  3. Click on "Test&Tracking", then add the Postback URL you created in ExoClick.
  4. At the end of the Postback URL, add #s2##s3##s4##s5#. Your Postback URL should now look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#

Note: If you selected Dynamic value when setting up your Goal in ExoClick, then you will also have to add &value=#price# at the end of the Postback URL so as to pass the value of the conversion. In this case, your postback URL will look like the following:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#&value=#price#

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  1. Click "Save" to save the changes.

URL global de postback​

Note: Global Postbacks might not be available for your account. Please check with your Cake Account Manager to confirm this.

Para añadir la URL de Postback de ExoClick como Postback Global, siga estos pasos:

  1. Click the "Set Up" tab > "Settings" > "Tracking Settings"

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  1. Scroll down to "Global Pixels & Postbacks", then add the Postback URL you created in ExoClick
  2. At the end of the Postback URL, add #s2##s3##s4##s5#. Your Global Postback should now look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#

Note: If you selected Dynamic value when setting up your Goal in ExoClick, then you will also have to add &value=#price# at the end of the Postback URL so as to pass the value of the conversion. In this case, your postback URL will look like the following:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#&value=#price#

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  1. Save the changes.

Note: CAKE’s platform offers 4 sub Ids (s2, s3, s4 and s5) to store different tracking values, but each sub id has a limit of 100 characters. ExoClick’s conversion tracking string contains between 140 to 500 characters, therefore Cake cascades the characters from ExoClick’s tracking string within CAKE’s sub ids automatically.

Go to "Offers", click on the Offer ID you want to promote, then click on "Get Link" to get the Offer link

Por ejemplo

http://mypage.com/?a=14030&c=64375&=s1

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  In order to track conversions, you will have to change the s1 parameter to s2 and add "={conversions_tracking}" at the end of the Offer link. It will look like this:

http://mypage.com/?a=14030&c=64375&s2={conversions_tracking}

You will use this URL as your variation in ExoClick. Make sure not to add additional parameters as they might break the conversions tracking string from the postback URL.

Tenga en cuenta que sólo {conversions_tracking} es necesario para realizar el seguimiento de las conversiones.

Paso 4: Configure su campaña en ExoClick​

Paste the Offer Link created in the previous step as your "Variation" for your ExoClick campaign:

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Finalice la configuración de la campaña. Puede encontrar una guía detallada sobre cómo crear una campaña en Exoclick aquí.

If the set up has been done correctly, you will start seeing conversions both in Cake and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Cake, don't hesitate to contact Cake support. You can also contact Exoclick's Customer Success to review these steps.