How to track conversions with Binom
This guide is for Binom only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.
Esta guía consta de dos secciones:
a) How to set up conversion tracking in Binom. This section will focus on knowing how to set up the Postback URL in Binom, how to notify conversions to Binom and how to display these conversions in both Binom and ExoClick.
b) How to integrate Exoclick in Binom via API. This section will show how to start or stop ExoClick's campaigns from Binom.
If you want to receive additional information, please check Binom's integration guide.
How to set up Conversions tracking in Binom
ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Binom. In order to track your offer, you need AdsBridge and ExoClick to speak to each other through their APIs.
This manual explains how to track conversions on the ExoClick network when you are using tracking software Binom. In order to track your offer, you need Binom and ExoClick to ‘speak’ to each other, they do this through their APIs.
This manual shows you how to set up server-to-server conversion tracking with Binom's platform.
Step 1: Create the Goal ID for your Postback URL
Acceda a su panel de administración de ExoClick y vaya a Campañas > Seguimiento de conversiones. Esto le permite crear el ID de objetivo y obtener la estructura que se utilizará en su URL de retroceso:
Haga clic en "Nuevo objetivo de conversión". Hay tres campos que debe rellenar: Nombre, Valor de Conversión y Orden. En Nombre, simplemente añada un nombre para el objetivo, por ejemplo: "Postback".
Los Valores de Conversión disponibles son:
- Sin valor: el valor es 0
- Corregido: se determina el pago de la conversión manualmente al configurar el Objetivo.
- Dinámico: el valor del pago se pasará a través de la URL de Postback. El paso de valores dinámicos se explicará en detalle más adelante durante la guía.
el Orden** se utiliza para organizar los diferentes objetivos que ha creado en su cuenta. Si ha creado múltiples Objetivos de Conversión, el Orden le ayudará a organizar cómo se muestran estos objetivos en sus Estadísticas y en la Lista de Campañas.
Una vez que haya añadido todos estos campos, haga clic en el botón "Crear". El Panel de Administración mostrará la estructura de la URL de Postback así como el Identificador de Meta correspondiente a la Meta que acaba de crear. Debería verse algo similar a esto:
http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=
También puede consultar nuestra página Seguimiento de conversiones para obtener más detalles sobre nuestro proceso de creación de objetivos.
Step 2: Add ExoClick as a traffic source in Binom and configure the Postback
Para realizar un seguimiento de las conversiones en ExoClick, deberá añadir un rastreador dinámico a la URL de su campaña {conversions_tracking} que identifica cada clic de forma única.
You must store this tracker on Binom and get it to notify ExoClick’s API each time a user generates a conversion. This is achieved in Binom by configuring ExoClick as the traffic source, using the pre-defined template.
Login to Binom, click "Traffic Sources", then click "Create":
Click "Load from template", then pick "Exoclick" from the available Templates. Binom will pre-populate the traffic source settings from the template.
En el campo Postback URL reemplace la palabra "REPLACE", con el valor goal ID que generó en el PASO 1.
Su URL de postback debería tener ahora el siguiente aspecto:
http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}
Nota: Si seleccionó el valor Dinámico al configurar su Objetivo en ExoClick, entonces también tendrá que añadir &value={payout} al final de la URL de Postback para pasar el valor de la conversión. En este caso, su URL de postback tendrá el siguiente aspecto:
http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}&value={payout}
Click "Save" to save the traffic source.
Step 3 (optional): Set up an Affiliate Network on Binom
Si no utiliza una oferta de una plataforma de afiliación, vaya al paso 4
Click the "Affiliate Networks" tab, then click "Create":
Click on "Load from catalog" to get a list of Affiliate networks you can itnegrate. If your Affiliate network is not on the list, you can manually define the parameters used by the affiliate platform of your choice.
The Postback URL shown here is what you will have to add in your Affiliate Platform in order to notify them the conversions. Important: do not confuse this Postback URL with the one you created in the Traffic Source settings!
If you want to use Dynamic conversion value from your goals, you need to make sure that the payout token from the affiliate platform reaches the postback URL from ExoClick.
For more information on how to set up the Affiliate network in Binom, please check their manual.
Once you have completed setting up your Affiliate Network, click "Save".
Step 4: Create an Offer in Binom.
Click "Offers", then click "Create":
Add the URL of your Offer. Eg:
http:
Make sure to add {clickid} to pass conversions to your Affiliate network. If you added an Affiliate network in the previous step, add it here.
If you defined the payout of the offer through the Postback URL from the Affiliate network, then select "Auto" as "Payout". Otherwise, add the payout from the offer.
Hit "Save" to save the changes.
Step 5: Create a Campaign in Binom.
Click the “Campaigns” tab, then click "Create"
Select ExoClick as the traffic source and enable "Auto" as your campaign costs.
Then, the Offer you created. You can send the traffic directly to this Offer URL or you can create a "Lander" for the Offer. If you want to go for the first option, then click on the "Direct" button under "Landing Pages":
Save the campaign. The Campaign URL will be generated:
You can also get the Campaign URL by pressing the "Info" button in your Campaign tab in Binom:
You will use this Campaign URL to set up the campaign in ExoClick.
Step 6: Create a Campaign in ExoClick.
Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to Binom.
Finalice la configuración de la campaña. Puede encontrar una guía detallada sobre cómo crear una campaña en Exoclick aquí.
If the set up has been done correctly, you will start seeing conversions both in Binom and ExoClick. Do not forget to enable the corresponding Goal column in your Campaigns List and your statistics.
ExoClick API Binom integration
By integrating Binom with ExoClick via API, you will be able to pause and resume your ExoClick campaigns while at the same time make use of Binom's reporting tools.
Each action you make in Binom will have an instantaneous effect in ExoClick. Here are some of the actions you can make through API Binom integration
- Comprobar el estado de las campañas integradas: Puedes observar el estado de tu campaña integrada a través de los ajustes de campaña.
- Pausar o reanudar una campaña integrada: Puedes pausar o reanudar una campaña integrada completa en la vista Campañas, en la columna Acciones.
Note: API integration is only available for Binom v1.
Requisitos
Before you can integrate with Binom, you need to generate an API Token in ExoClick.
Inicie sesión en su cuenta de Exoclick y haga clic en su nombre de usuario para acceder a su perfil. Haga clic en Nuevo token de API, asigne un nombre al token y pulse Guardar. Verá el token de API en la columna "Token":
In addition, you need to have campaigns already created in Binom in order to match them via API. In the next section we will explain this in detail.
Instrucciones
Para iniciar la integración, siga estos pasos:
- While you are setting up ExoClick as a Traffic Source in Binom, click on the Integrate button. This will prompt you to add the API token from Exoclick.
- If the API token is valid, you will be able then to click on "Campaigns" and begin matching your campaigns in ExoClick with your campaigns in Binom.
- Click on the "Link Campaign" button next to the campaign name, then select the campaign in Binom that matches it.
Once the campaign is matched, you will be able to Pause or Resume the ExoClick campaign from Binom:
Remember that every time you create a campaign in ExoClick, you will have to repeat these steps in order to match it with your Binom campaign.
- If you want to unlink the campaign, click on the Unlink button in Binom's campaign settings:
If you need further guidance on how to set up Conversion tracking or API Integration in Binom, don't hesitate to contact Binom support. You can also contact ExoClick's Customer Success to review these steps.