> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/advertisers/exoclick-rtb/exoclick-rtb.md).

# ExoClick RTB for Advertisers

This documentation explains how advertisers can integrate their platforms with ExoClick.

## Bid Request/Response Specifications

* [ExoClick RTB Bid Request Specifications](/rtb/advertisers/exoclick-rtb/bid-request.md)
* [ExoClick RTB Bid Response Specifications](/rtb/advertisers/exoclick-rtb/bid-response.md)
* [ExoClick RTB IP networks](/rtb/advertisers/exoclick-rtb/ip-networks.md)

## Requirements

* We allow one bid per request only.
* Supported pricing models:
  * Banner, Popunder Ads: CPM.
  * Push Notification Ads: CPM or CPC.\*
* The currency of the bid price will be the currency of your ExoClick account (EUR or USD).
* The advertiser will need to provide a valid RTB URL and must be able to receive our bid through POST.

\* Pricing model to be defined in bid response.

## Supported ad types

* Banner: Image
* Direct Link
* Email Clicks
* Popunder
* Push Notifications: 720 x 480 and 192 x 192

## Best Practices

* One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as 'Keep-Alive'. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
* The ExoClick RTB specifications do not cover security other than recommending plain HTTP for performance reasons. If you need to authorize ExoClick JSON/XML requests, you may whitelist [IP Networks](/rtb/advertisers/exoclick-rtb/ip-networks.md).


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