How to create a Multi-Format Ad Zone
Multi-Format Ads are easy to set up, all you need to do is to place the Multi-Format ad script in your Ad placement, as with any other standard Ad Zone.
Step 1: Create a new Ad Zone
To create a Multi-Format Ad Zone, go to Sites & Zones, click New Zone, and select Multi-Format.
Step 2: Select the zones for Multi-Format
Once you have chosen the site that you want to create the Multi-Format zone on, you will see a list of existing Banner and Native (Recommendation Widget) ad zones on that site. You use these to create your Multi-Format ad zone.
Note: If there are no zones on that site yet, or no zones with Banners or Native formats, you will not see any in the list, and will not be able to create a Multi-Format Ad Zone.
Next, tick the boxes beside the ad zones that you want to use in the Multi-Format ad zone. The zones you select will compete against each other for eCPM price. Whichever zone gets the highest eCPM value will display in the Multi-Format ad zone.
For Banner ad zones, you can choose from several ways of displaying them from the Multi-Zone Layout drop-down on the right:
Single Zone: If you choose this option, the zone that wins will display only once in the Multi-Format ad zone.
Horizontal/Vertical x2, x3, x4: Choosing these options will display the winning zone multiple times horizontally or vertically.
Native ad zones however, can only be shown as a Single Zone, so you can’t choose anything from the Multi-Zone Layout drop-down. It is marked as N/A.
The minimum zones that can be selected are 2.
The maximum zones that can be selected are 10.
Step 3: Integration Snippet Code
Once you’ve selected your Multi-Format ad zone options a snippet code will be generated which you will need to embed within the tag in your site. The id zone number generated will be a unique number of the ad zone you have created.
How to check your Multi-Format Ad statistics
You can review the performance of your recently created Multi-Format Ad by selecting all the different zones that you have created as Multi-Format Ads.
In your Admin Panel:
Click on Statistics
Select the period of time you want to check
Search for each zone ID and select them
In this example we created 3 Multi-Format Ads for a Mobile Footer so we will search for them:
Zone: 111111 (which is our Mobile footer 300x100)
Zone: 222222 (which is our Mobile Footer 300x250)
Zone: 333333 (which is our Native Mobile Footer)
In order to check performance we will need to include all 3 zones.
Please note: Advanced statistics to visualize Multi-Format Ads performance will be available soon.