Documentation & FAQs

Documentation & FAQs

  • General
  • Advertisers
  • Publishers
  • RTB
  • FAQs
  • API

›Tutorials

General FAQ

    Common questions

    • Getting started
    • Guidelines/T&C Abuse
    • Why choose ExoClick?
    • How can I get an Account Manager?
    • How to change my account currency ?

    Tutorials

    • Enabling Two-Factor Authentication on ExoClick accounts

    Helpful links

    • Media Packs

Advertisers FAQ

    Advertiser compliance

    • My campaign got rejected why?
    • My campaign has labels what does it mean?
    • How soon will you approve my campaigns?
    • Why does my campaign URL have the uncommon TLD Label?

    Bidding and funding questions

    • About Smart CPM
    • What are the costs to run a campaign?
    • VAT & advertising accounts
    • What funding options do you offer?
    • Is there a list of sites?
    • Why are there restrictions on PayPal?
    • In-Stream pricing models

    Campaign set up and common problems

    • What weight should my banner creatives be?
    • Mobile carrier traffic discrepancies
    • Our statistics do not match yours
    • In-Stream video requirements

    Campaign targeting

    • Behavioural Re-targeting
    • Category/Niche targeting
    • Frequency capping
    • IP targeting
    • Is there a list of sites?
    • Keyword targeting
    • Optimising your campaigns
    • Setting specific campaign running times
    • Site/zone targeting/ de-targeting

    Performance and tracking

    • Checking campaign performance
    • Conversion tracking with API (Server to Server)
    • Cost of acquisition (COA) tracking
    • Mobile conversion tracking
    • Pixel Tracking
    • In-Stream Conversion tracking

    Tutorials

    • How to implement a Mobile Interstitial Fullpage campaign
    • Setting up a video slider campaign
    • How to add emojis to your push notification campaigns
    • How to create a Push Notification campaign
    • Email Clicks Ad Format
    • How to set up an Outstream campaign

    Certified Advertiser Program

    • What is ExoClick’s Certified Advertiser Program?

Publishers FAQ

    Ad zone information

    • Trigger options for popunder ad zones
    • How to implement our 900x250 footer banner

    Earnings / Payments

    • Calculating your earnings
    • Payment options and timescales
    • Publisher Referral Program
    • What do I need to do to get my earnings?

    Optimisation tips

    • How to get my website listed as a premium site?
    • Tips to increase your earnings
    • How we unlock your revenue potential
    • Assessing your website(s) performance
    • Responsive banners

    Publisher compliance

    • My website was rejected why?
    • ExoClick’s Publisher Guidelines for full Google Compliance
    • I submitted my website, will it get approved?
    • Blocking Ad types and products
    • CloudFlare Rocket Loader- How to avoid issues

    Tutorials

    • How to implement a Mobile Fullpage Interstitial ad zone
    • How to implement In-Stream Part 1 - Setting up the Ad zone
    • How to implement In-Stream Part 2 - Implementation examples
    • How to implement In-Stream Part 3 - Testing the ad zone
    • Setting up your publisher account
    • How to ensure your Popunders fit in with the rules of abusive ad experiences
    • How to implement In-Video (VAST)
    • How to implement Push Notifications - Setting up the Ad zone
    • Compatible VAST Wrapper Players
    • How to implement In-Video (Standard format)
    • How to set up a video slider ad zone
    • Using push notifications from multiple networks
    • How to implement an Outstream ad zone

How to implement an Outstream ad zone

The Outstream Video ad is shown to the end user during their user journey and is fully responsive, playing on desktop, tablet and mobile.

Publishers set the positioning on their website for when the video ad will trigger. As the user scrolls down the page the ad zone pushes the website’s content down and the Outstream ad starts being visible to the user. This is really eye catching to the end user.

Once 50% of the Outstream ad zone is viewable on screen, the video ad automatically plays on mute, the end user can unmute the video ad. Clicking or tapping the video ad opens the offer’s landing page in a new tab.

As the end user scrolls further down the webpage the video ad will pause, waiting to resume playing when the end user comes back to the content where the Outstream ad is located. This makes this format very user experience friendly.

The ad format is available to bid for on CPM, CPC and CPV.

Step 1: Create a new Ad Zone

Go to the “Sites & Zones” tab and click “New Zone”

There is a drop-down menu listing all your websites, select which one you want to place the Outstream ad zone.

Select the “Video” category and from the drop-down menu select “Outstream” and click “NEXT”

Step 2: Edit the Outstream ad zone features

Name: Personalize the ad zone name to suit your own needs (at least 5 characters long).

Category (default): This is automatically selected based on the category of the site you selected in the previous step.

Subcategory (optional): We recommend that you don’t select a subcategory in order to maximise your earning potential.

  • Maximum Width: This option allows you to choose between a responsive ad or a custom maximum width from 200 – 1080 pixels that matches the container on your site.

  • Branding: Enabled by default and will display “Ads by ExoClick.” We recommend keeping this as the default to be Chrome compliant.

  • Fallback URL: Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed.

  • Alternative URL: Paste the alternative URL tag to show if the floor is not met.

  • Once closed, hide for: This is like frequency capping and you can choose the next time you want to show the ad to each user, Show on every page is the default option which means that the ad will always show.

Step 3: Filter Ads

In this section, you can block by Ad type and/or by Specific Products.

Block Ad type

This allows you to block advertising based on the audience for your traffic. “General” advertising will show an ad that promotes a product suitable for all visitors.

Block Specific Products

You are also able to block specific product types that you don’t want to display in your ad zone. Please note: Blocking too many products could result in no ads showing or reducing your revenues significantly.

Step 4: Integration Snippet Code

Once you’ve selected your Outstream ad zone options a snippet code will be generated which you will need to embed within the tag in your site. The id zone number generated will be a unique number of the ad zone you have created.

Note that you can add tags to this code to ensure you get the right types of advertising, and also use SubIDs to segment your traffic in various ways, such as by traffic source.

For best practice tips please check our Publisher Guide to Outstream Video .

If you need additional help with this step, please contact our Client Care team selecting "Technical Assistance" from the contact form here!

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