Documentation & FAQs

Documentation & FAQs

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  • Advertisers
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  • FAQs
  • API

›Tutorials

General FAQ

    Common questions

    • Getting started
    • Guidelines/T&C Abuse
    • Why choose ExoClick?
    • How can I get an Account Manager?
    • How to change my account currency ?

    Tutorials

    • Enabling Two-Factor Authentication on ExoClick accounts

    Helpful links

    • Media Packs

Advertisers FAQ

    Advertiser compliance

    • My campaign got rejected why?
    • My campaign has labels what does it mean?
    • How soon will you approve my campaigns?
    • Why does my campaign URL have the uncommon TLD Label?

    Bidding and funding questions

    • About Smart CPM
    • What are the costs to run a campaign?
    • VAT & advertising accounts
    • What funding options do you offer?
    • Is there a list of sites?
    • Why are there restrictions on PayPal?
    • In-Stream pricing models

    Campaign set up and common problems

    • What weight should my banner creatives be?
    • Mobile carrier traffic discrepancies
    • Our statistics do not match yours
    • In-Stream video requirements

    Campaign targeting

    • Behavioural Re-targeting
    • Category/Niche targeting
    • Frequency capping
    • IP targeting
    • Is there a list of sites?
    • Keyword targeting
    • Optimising your campaigns
    • Setting specific campaign running times
    • Site/zone targeting/ de-targeting

    Performance and tracking

    • Checking campaign performance
    • Conversion tracking with API (Server to Server)
    • Cost of acquisition (COA) tracking
    • Mobile conversion tracking
    • Pixel Tracking
    • In-Stream Conversion tracking

    Tutorials

    • How to implement a Mobile Interstitial Fullpage campaign
    • Setting up a video slider campaign
    • How to add emojis to your push notification campaigns
    • How to create a Push Notification campaign
    • Email Clicks Ad Format
    • How to set up an Outstream campaign

    Certified Advertiser Program

    • What is ExoClick’s Certified Advertiser Program?

Publishers FAQ

    Ad zone information

    • Trigger options for popunder ad zones
    • How to implement our 900x250 footer banner

    Earnings / Payments

    • Calculating your earnings
    • Payment options and timescales
    • Publisher Referral Program
    • What do I need to do to get my earnings?

    Optimisation tips

    • How to get my website listed as a premium site?
    • Tips to increase your earnings
    • How we unlock your revenue potential
    • Assessing your website(s) performance
    • Responsive banners

    Publisher compliance

    • My website was rejected why?
    • ExoClick’s Publisher Guidelines for full Google Compliance
    • I submitted my website, will it get approved?
    • Blocking Ad types and products
    • CloudFlare Rocket Loader- How to avoid issues

    Tutorials

    • How to implement a Mobile Fullpage Interstitial ad zone
    • How to implement In-Stream Part 1 - Setting up the Ad zone
    • How to implement In-Stream Part 2 - Implementation examples
    • How to implement In-Stream Part 3 - Testing the ad zone
    • Setting up your publisher account
    • How to ensure your Popunders fit in with the rules of abusive ad experiences
    • How to implement In-Video (VAST)
    • How to implement Push Notifications - Setting up the Ad zone
    • Compatible VAST Wrapper Players
    • How to implement In-Video (Standard format)
    • How to set up a video slider ad zone
    • Using push notifications from multiple networks
    • How to implement an Outstream ad zone

Email Clicks Ad Format

Advertisers can buy Email Clicks via traffic share flat deals or via bidding on ExoClick's self-service platform.

Step 1

In your admin panel click ‘Campaigns’ and the green ‘NEW CAMPAIGN’ button.

Step 2

Give a ‘Name’ to your campaign, select Email Clicks from the drop down ‘Ad Format’ menu.

The format is available to bid on as CPC, additionally advertisers can use the ExoClick Bidder in order to optimise their bidding prices.

Once an Email Click is won, an email is sent to the end user which contains a call to action. The call to action is the advertiser’s link that directs the user to the advertiser’s landing page or sign up form.

It is recommended that advertisers carry out A/B testing between a landing page, pre-landing page and signup page, to see which converts the best.

By default advertisers cannot get a user’s email, however there are parameters within the url that allow advertisers to use that information to auto-fill a signup form to increase their offer’s signup rate. To enable this option please contact your account manager if you have one, or our Client Care team through our contact form under the "help" section.

If you want a buy Email Clicks as a traffic share flat deal, please contact your account manager.

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