Documentation & FAQs

Documentation & FAQs

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  • Advertisers
  • Publishers
  • RTB
  • FAQs
  • API

›Campaign set up and common problems

General FAQ

    Common questions

    • Getting started
    • Guidelines/T&C Abuse
    • Why choose ExoClick?
    • How can I get an Account Manager?
    • How to change my account currency ?

    Tutorials

    • Enabling Two-Factor Authentication on ExoClick accounts

    Helpful links

    • Media Packs

Advertisers FAQ

    Advertiser compliance

    • My campaign got rejected why?
    • My campaign has labels what does it mean?
    • How soon will you approve my campaigns?
    • Why does my campaign URL have the uncommon TLD Label?

    Bidding and funding questions

    • About Smart CPM
    • What are the costs to run a campaign?
    • VAT & advertising accounts
    • What funding options do you offer?
    • Is there a list of sites?
    • Why are there restrictions on PayPal?
    • In-Stream pricing models

    Campaign set up and common problems

    • What weight should my banner creatives be?
    • Mobile carrier traffic discrepancies
    • Our statistics do not match yours
    • In-Stream video requirements

    Campaign targeting

    • Behavioural Re-targeting
    • Category/Niche targeting
    • Frequency capping
    • IP targeting
    • Is there a list of sites?
    • Keyword targeting
    • Optimising your campaigns
    • Setting specific campaign running times
    • Site/zone targeting/ de-targeting

    Performance and tracking

    • Checking campaign performance
    • Conversion tracking with API (Server to Server)
    • Cost of acquisition (COA) tracking
    • Mobile conversion tracking
    • Pixel Tracking
    • In-Stream Conversion tracking

    Tutorials

    • How to implement a Mobile Interstitial Fullpage campaign
    • Setting up a video slider campaign
    • How to add emojis to your push notification campaigns
    • How to create a Push Notification campaign
    • Email Clicks Ad Format
    • How to set up an Outstream campaign

    Certified Advertiser Program

    • What is ExoClick’s Certified Advertiser Program?

Publishers FAQ

    Ad zone information

    • Trigger options for popunder ad zones
    • How to implement our 900x250 footer banner

    Earnings / Payments

    • Calculating your earnings
    • Payment options and timescales
    • Publisher Referral Program
    • What do I need to do to get my earnings?

    Optimisation tips

    • How to get my website listed as a premium site?
    • Tips to increase your earnings
    • How we unlock your revenue potential
    • Assessing your website(s) performance
    • Responsive banners

    Publisher compliance

    • My website was rejected why?
    • ExoClick’s Publisher Guidelines for full Google Compliance
    • I submitted my website, will it get approved?
    • Blocking Ad types and products
    • CloudFlare Rocket Loader- How to avoid issues

    Tutorials

    • How to implement a Mobile Fullpage Interstitial ad zone
    • How to implement In-Stream Part 1 - Setting up the Ad zone
    • How to implement In-Stream Part 2 - Implementation examples
    • How to implement In-Stream Part 3 - Testing the ad zone
    • Setting up your publisher account
    • How to ensure your Popunders fit in with the rules of abusive ad experiences
    • How to implement In-Video (VAST)
    • How to implement Push Notifications - Setting up the Ad zone
    • Compatible VAST Wrapper Players
    • How to implement In-Video (Standard format)
    • How to set up a video slider ad zone
    • Using push notifications from multiple networks
    • How to implement an Outstream ad zone

What weight should my banner creatives be?

From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners.

 

Maximum Banner File Size Changes

  • Current Banner Maximum File Size: 1MB

  • New Banner Maximum File Size: 150KB

 


Note: All existing campaigns will keep running normally for now, even if some banners are over 150KB. However, advertisers will NOT be allowed to upload new banners that exceed 150KB for new campaigns from February. Advertisers will be given until April 1st to update all their creatives, at which point, all banners over 150KB will be disabled from the system.


 

Recommendations/Tips

  • Use MP4 Video Banners instead of heavy GIF banners. This improves quality.

  • Use JPG instead of PNG. PNG is a heavier format and is no better in terms of quality than JPG.

Here are some articles to help you optimise your banner sizes before uploading them to campaign variations:

How to replace GIF's with MP4 videos https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/replace-animated-gifs-with-video

Automating Image Optimization https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/automating-image-optimization

Image Optimization: https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization

Please also check our Ad formats and requirements here.

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