We offer advertisers various pricing models for your In-Stream campaigns.
CPV: (Cost Per View)
The cost is triggered when 10 seconds of the video ad are displayed to the site visitor at normal speed.
This model is suitable for campaigns that have a very high CTR but a low View Rate
CPC: (Cost Per Click)
The cost is the price when the visitor clicks on the In-Stream ad regardless of length of time the video ad has been viewed.
Suitable for campaigns that have a very high View Rate but a low CTR.
CPM: (Cost Per Mille)
You set the price you will pay for 1,000 impressions (views) of the ad.
Use: Suitable for campaigns focused on conversions.
Note: There is a big difference on video ads implementation between Desktop and Mobile, which affects the View and Click Rate of the campaigns. It is strongly recommended you set up separate campaigns, one for mobile only traffic, and one for desktop only traffic.