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Frequency Capping for CPC Campaigns

August 26th 2021

What’s new?

frequency capping

Frequency capping feature is now enabled for campaigns with CPC pricing model.

What can this new feature do for me?

With this feature, advertisers running CPC campaigns can limit the number of times a unique visitor sees an ad within a defined time period.

Details

frequency capping

When you turn on the Frequency Capping toggle button, you can specify how many impressions of each variation in the campaign a unique visitor can see within a set number of hours or minutes.


Note: The frequency capping settings apply for the whole campaign, but they set how many impressions each variation in the campaign can receive in a time period, not the number of impressions the whole campaign can receive.