There are many different ad formats which Advertisers can use in their campaigns, and Publishers can see in their ad zones.
These web ad formats may be available to you depending on your network.
These are classic display banners, which are available in many sizes: 300 × 250, 468 × 60, 728 × 90, 250 × 250, 120 × 600, 160 × 600, 315 × 300, and 900 x 250 (Large footer).
Requirements for banner ads
- The maximum file size for banner images is 150KB.
- 900×250 Billboard Banner formats must be one large single image in JPEG, PNG, or GIF format.
- Creatives with multiple images merged together into one are not permitted.
Note: The maximum file size for images is 150KB. However for Mobile Fullpage Interstitial images (900x1600), this limit is 300 KB.
A popunder can be configured to trigger when a user:
- Clicks anywhere on page
- Clicks on a link
- Clicks a specific class (Google Compliant)
It appears hidden behind the main browser window where it remains unnoticed until the main browser window is closed or minimized, leaving the user's attention focused on it.
This is typically a copy of the Instant Messenger chat box. This ad format appears to users by displaying a 250×150 ad at the bottom right of the page. It is very efficient for dating and livecam products.
Interstitial ads slide in to cover the full screen and can be dismissed by the visitor easily if desired. The slide frequency that a visitor will see the ads can be configured. This works as a postitial for both desktop and mobile.
The direct link is a specific format dedicated to advertisers looking for a high volume of cheap traffic to boost a website's traffic. CPC based, this format is usually used by publishers as a blind link.
A display banner that can be made to ‘stick’ in a specific position on a desktop screen. There are nine positions available. The sticky banner comes in various sizes.
This new desktop 970x250 format sits on the top of the Publisher's site and can be skipped by the user at any time.
An email is sent to the end user which contains a call to action. The call to action is the Advertiser’s link. This link directs the user to the Advertiser’s landing page or sign-up form. This format is available on CPC.
These video ad formats may be available to you depending on your network.
In-Stream Video (VAST)
The In-Stream Video format works with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action. As it is CPV-based, this format has a very high conversion rate.
We recommend using the Fluid Player, which is a free HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities.
What is VAST
The IAB Digital Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-formatted ad responses.
In short, VAST makes it possible for an ad provider to serve ads to various video players using a universal way of communication which all these players understand.
A thorough description of the overall idea behind VAST, as well as the full VAST specification, can be found here: VAST 3.0.
How VAST Works
- VAST Request: The video player makes a call to the ad server for a VAST response.
- VAST Inline Response: The ad server responds with a VAST Inline response that contains all the media files and tracking URIs required to display and track the ad.
- Tracking URIs Pinged: The video player requests tracking resources from the tracking URIs provided when associated events occur in the ad.
Events and Statistics
Currently the system tracks three events when a VAST ad is being processed:
- Selecting a specific In-stream ad to display: the exact timing of the event depends on the video player, but most often it is triggered when the site visitor presses the player Play button. In the ExoClick statistics a new Video Impression is registered.
- 10 seconds being watched at normal speed: when this event takes place, the video player notifies the ad provider. Then the CPV charge is triggered. This event is displayed in the ExoClick statistics as a Video View.
- Clicking on the In-stream ad: the video player notifies the ad provider, so a standard click event is registered. The ExoClick statistics displays it as a standard Click.
Requirements for in-stream video (VAST)
The video quality needs to be high enough to be easily viewable to all site visitors:
- Type: MPEG-4 video (video/mp4)
- Video Codec: H.264
- Audio Codec MPEG-4 AAC
- Uploaded files are currently limited to 51.2 MB.
- Aspect Ratio: Popular video players automatically resize the video so that it fits to their dimensions while keeping the ratio. Nevertheless, a ratio matching the player ratio (if known) is preferable.
- Resolution: The resolution should be viewable by all site visitors.
- Duration: The minimum duration is 15 seconds. There is no limitation on the maximum duration, but you should consider the file size limitation above.
Requirements using VAST Creatives
- VAST Creatives need to include the skip event. The skipOffset attribute on the linear element must be set to 00:00:05, example:
- Once viewers click the link, the video content that they see must match the product.
- You must own the full copyright or be officially authorised to use all materials featured in the video (proof may be required).
- The video content should be visually appealing and creative. Original content will help to generate better quality leads.
- The company reserves the right to decline video campaigns at any time if they are deemed unsuitable for the network or our publishers requirements.
To find out more specifics on VAST, visit the relevant topic:
VAST for Advertisers
In-Stream Campaign Generation
The steps in generating an In-stream campaign are similar to the generation of any other campaign type. Nevertheless, there are a few specific settings if the new In-Stream ad format is selected:
- Configuring the pricing: a new pricing model, called CPV (Cost-Per-View) is the only available model. The Advertiser sets the cost, which is triggered when 10 seconds of the video ad are displayed to the visitor at normal speed.
- When setting one or more variations, the Advertiser uploads a single video file for each variation. Further below there is a description of the video file requirements.
VAST for Publishers
Structure of the VAST XML
The VAST XML is the response to the video player, containing a set of instructions, so that the player knows which ads to display and how to display them. Here is a sample structure of a VAST XML response. The VAST specification is very flexible regarding ad types, ways of displaying them and registering events. Currently we support the following instructions, represented in the sample XML:
- Displaying an In-stream video ad before the actual video. The information about the ad is placed in the Creative section.
- Optionally displaying a SKIP button, which can be initially disabled for a given number of seconds. This is set in the Linear skipoffset attribute.
- URI to the actual video file: the MediaFile element.
- URL, used to redirect the user upon clicking on the video ad: the ClickThrough element.
- URL(s), used by the video player to report various actions that took place while playing the video: the Tracking element(s). Currently we register the event of displaying 10 seconds of the video at normal speed.
- Error: this URL is used by the video player to report various problems while trying to display an ad. The VAST-compatible players automatically replace the [ERRORCODE] placeholder with an appropriate error code.
In-Stream Ad Zone Generation
Publishers are able to create in-stream ad zones, used for displaying the in-stream campaigns by the VAST-compatible video players. The steps to create an in-stream ad zone are similar to those of any other zones and one new setting is presented:
- Ability to set an optional Skip button, as well as the interval during which the button is disabled for clicking.
When the Publisher generates the ad zone, the system presents 2 options for setting the ad zone on a Publisher website:
- A unique VAST tag is presented. It looks similar to:
The advertiser can use the provided URL for setting the video player request and display a VAST ad. The exact integration is specific to each video player, so the player documentation should be followed.
Note: The automatic integration is in a beta stage. If it does not work for you, you can proceed with the generic approach of integrating the VAST Tag by following the JW Player documentation.
These native ad formats may be available to you depending on your network.
Our native advertising offers a fully customizable recommendation widget that features images and a short piece of text with a title and description. Our native ads are fully responsive across all devices: desktop, mobile and tablet.
Requirements for recommendation widget
- Native ads should be in 300×300 format and will be automatically resized when needed.
- They should be in PNG or JPEG file formats only.
- The Brand field must clearly define the brand or product name which is being promoted. This should match with the landing page.
- There should be no animation.
- There should be no borders or margins.
- The landing page should provide some form of content, such as text, pictures or videos.
- We recommend that the landing page be in the form of articles, tutorials, or blogs.
The Exit Widget triggers when the user moves the mouse outside the page as though they are going to exit the site. The widget can easily be closed by the user.
The Interstitial Widget overlays the page with contextually relevant ads. A smooth transition from the side of the page is gentle on the user experience and the unit can easily be dismissed. Frequency Capping controls how often users will see the widget.
Push Notifications are sent to users of a Publisher's website who have opted in to them. Users receive them on their desktop, tablet and mobile devices even when they are not browsing the Internet. As users have opted in, they provide 100% high quality traffic and high CTR. Available on CPC or CPM.
Push Notifications 720 x 480
This format allows users to upload one 720 x 480 image to use for both the icon and the main image of your push notification ad.
Requirements for Push notifications 720 x 480
- The image must be 720 × 480 in JPEG, PNG or GIF file formats.
- Title Text: Maximum 30 characters.
- Description Text: Maximum 40 characters (please note some browsers restrict the amount).
- No adult and explicit content for banner creatives and text descriptions, but adult landing pages are acceptable.
Older push notification campaigns will now be in the format Push Notifications (Deprecated):
You will not be able to edit, or restore Push Notifications (Deprecated) campaigns. If they are paused, you will not be able to play them either. These older campaigns will continue to run and receive traffic, until you update them.
These mobile formats may be available to you depending on your network.
The Mobile Banner format displays classic banners in sizes optimized for mobile: 300 × 50 & 300 × 100.
In the Mobile Popunder format, a popunder appears hidden behind the main browser window. Once displayed, the popunder remains unnoticed until the main browser window is closed, leaving the user’s attention free for the advertisement.
Mobile Instant Message
The Mobile Instant Message format looks similar to an instant messenger chat box. This ad format appears to users by displaying an ad at the bottom right of the mobile page. It is very efficient for dating and live cam products. Format: 300 × 100.
The Mobile Interstitial Format overlays the page with a 300 x 250 banner with a smooth transition from the side of the page. It is gentle on the user experience and can be skipped by users at any time.
Mobile Fullpage Interstitial
This ad format shows as a fully responsive page overlay which takes 100% of the width and height of Vertical mobile screens. It is a 900 x 1600 banner which leads to a destination URL.
There is a small padding so that the Publisher’s site is still visible underneath.
It is preloaded and triggered when the user clicks on a link in the Publisher’s site and an impression is registered.
There is a Close button on the top right, if the user clicks on the Close button, they are redirected to the URL of the original click, in the original tab.
It will only show if there is an ad available.
Conversion tracking and retargeting will work as normal.
Note: Selected Advertisers can use an iFrame for this ad format. When using an iFrame, this ad can show in horizontal mode.
Requirements for Mobile Fullpage Interstitial ads
- Images must be no more than 300 KB and be in the format 900 x 1600.
- Videos must be no more than 1536 KB and be in the format 900 x 1600.
- Images and iFrames must follow the same rules as banners for Google Compliance and iFrames must have a clean history.
- iFrames must be responsive for the mobile aspect ratio 900 x 1600.
- There must be no misleading elements in the ad.