> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/api/zh/guang-gao-tou-fang-api/xiang-ying/ad-plac-response.md).
# 响应区域
Ad Placement API 返回的 JSON 包含 **区域** 数组以及 [**渲染器**](https://docs.exoclick.com/docs/ad-plac-renderers/) 和 [**用户**](/api/zh/guang-gao-tou-fang-api/xiang-ying/ad-plac-user.md) 对象。
在本页中，我们将解释 **区域** 数组，其中包含与你的广告请求中获胜广告有关的所有详细信息。
该数组包含一个对象，其中为请求的每个区域 ID 提供广告数据。
| 属性 | 描述 |
| ------ | ------------------- |
| idzone | 广告区域的 ID。 |
| type | 所使用的广告格式，例如 `横幅广告`. |
| data | 广告数据（对象） |
下面将列出根据可用广告格式，为每个 **data** 对象返回的详细属性列表。
## 横幅广告
| 属性 | 描述 |
| -------------- | -------------------------------------------------------------------------- |
| url | 广告指向的 URL。 |
| impression | 展示 URL |
| image | 为广告上传的原始图片。 |
| optimum\_image | 如果上传的创意是动画 GIF，则这是系统为广告使用而生成的优化版 MP4。 |
| width | 广告宽度（像素）。 |
| height | 广告高度（像素）。 |
| media | 这表示这是哪种横幅广告：图片、HTML 或视频；应分别为 `img_banner`, `html_banner` 或 `video_banner`。 |
### 横幅广告响应示例
**图片横幅广告：**
```json
{
"zones": [
{
"idzone": 1111111,
"type": "banner",
"data": {
"url": "http://main.example.com/click.php?data=H4sIAAAAAAAAAyVOu04DMRD8lTRprX14bW9JQ0PBN6xzPlGAgCToQJqPx7nTTrGa0TxOyELNnKCJuWX3yqpVBW_3.9ftrE9neZ7Yti3FekuXzw8ABHBhKmoujuUa33H9O0RJ3JJkSmxALs3YJUNrqbkYjNpkGQKWmWIFUKJfMQI_UqMvY20_jukTVOZVuXr3EcrlYqNXW6lHjl6G1t3T32PiGEbzTtjp46Y7F27Hp1ltHz.JXZ31j96M1xdQzRbNJbxE1EJhbfWL8bLQCBvyD4rI3QwpAQAA",
"impression": "http://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAAzVPS05DMQy8Chdo5PEnn+5YsGCL4ADJa7ICIYqQiuTD4z5ax9HEI2fGZmIcCAfoA7Wj8ZGac0JNrJRg/vz66Ao/nftXP/9+p+3zw3NRLbhDVZFcXErU2dyoujJVa+Saq6GxOtjZLTt5EBxAiUiAqq0ViBRhB5E/vb3sF47EDMQvIbqwUVDXUVBrQraUEzRkw+oqdiHv4zRX/WlegCUobbTZBXmzOYotGl37yFNKCJGP9x65L0P/J4nlcHW+Ex4imsPh9hYV8wjynYnY98Gte81yosm2lswFmW2jPBsv07YQw/0B+rSsfmgBAAA=",
"image": "http://example.com/library/328752/47de5c021bd0d00b59ff78456c69f601baac9925.gif",
"optimum_image": "http://example.com/library/328752/c990e4df40cc46482927c08350b2c960a59679e5.mp4",
"width": 300,
"height": 250,
"media": "img_banner"
}
}
]
}
```
**HTML 横幅广告：**
```json
{
"zones": [
{
"idzone": 2222222,
"type": "banner",
"data": {
"html": "\n\nExample HTML Ad!\n
\n",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAAz1OW2oDMQy8Si8Qo7Fky8p3+18IPYDteqGwJYGkkA8dvt7dUj1AjGY0ihRxIpwgL2Rn4XMiR0khRg0REsDF3y7vTn4b69f9tv7cw+PqauxJPGWPouIgN1h2jazFET1uK3I2cGZLc6RApMmN/OPyujdmxikpzwkCuw1KCcgp5ACRqZqnnZ5T7QosDLVmozJyT6NpWqhVqS0P1o3oba2zQr9+b46Hq8hh9Ac4M2cjHDMAY/YZ5DsyY//8n11qtiy0LJU/e2Xl0a3FUqlq70q/g8aBP0ABAAA=",
"width": 300,
"height": 250,
"media": "html_banner"
}
}
]
}
```
**视频横幅广告：**
```json
{
"zones": [
{
"idzone": 4444444,
"type": "banner",
"data": {
"url": "http://main.example.com/click.php?data=H4sIAAAAAAAAAyVPy4rbQBD8lb34GNHz1Oi4EBaDHe3itWRHt3kpWWLNjGTJOKE_PmOZbuimqruKekFOQVaMIxTA8Pc8p.uGvW7oW.45LlNhdPhlpngtbBweMHv7chv23d.jvXzZP2RDpU1DRmJ0H9vabD.O.23dlFdqxv1kktasIfTcfpK_yxwvy.AO.93ox5Y08zR24bgMwf2QLUyTTok1x1ND_p2WOFxjiqPbyQ6mdP5cLs.jdO6kMeoUFtfV9f1Qdy65WzjU56m9pa6971M4hnS.HX7KlgbqA7U.9uw9K.X3cWRZym7p6zdEBEQiCUgOgjJMcQox.EdQpAVRBeVQEIHIZVkJkICsUhVwiQJURglSJDSLEEQGcKfisWZNbZzv1VKhEpkvCekZKStTec2ItMKbUvRgNNdGelauP.aic6_W2Q6yq2JQEXzBlX5WVuGSqOfGOBNrhAysrJDr4Pi.Q2l6kB6ctbLKNlaUXnvOcwiheleq__CkLqj3AQAA",
"impression": "http://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAAz1PSU4DQQz8Ch9Iq7x1u3NDIgeuQB7Qk+k5QYKQkHLw47FGEbYP5a3KZjAdQAfSJ6Ij/KgSXMgLKwpZvH48h1J8336ut+ssl9tXsFUWjwYR9vBmaB7SvUNrGDyUUbtoaG3dUBHEwUGBcEuIkILTwTKL0/ktzu8vgeLkLWc4BLiz5dKuTe6FqpVaSDWz0NzHHTGWdW7+26MRbUKtL30OoXqxuTTbsAwdS53SduHlc2Ts5yPvQn7mgp6tgqq8C+PhSaY1lR5YVCzSEHslzer/bJLZ2upl+jbHyoJGa9u20W0Mn75Y+wNJJUoPYQEAAA==",
"video": "http://static.example.com/library/256238/906f02361f3cd12043514304c777ed489599f637.mp4",
"width": 300,
"height": 250,
"media": "video_banner"
}
}
]
}
```
## 粘性横幅广告
| 属性 | 描述 |
| ----------------- | ----------------------------------------------------------------------------- |
| url | 点击 URL |
| impression | 展示 URL |
| image | 为广告上传的原始图片。 |
| optimum\_image | 在粘性横幅广告中，如果上传的创意是动画 GIF，则这是系统为广告使用而生成的优化版 MP4。 |
| width | 广告宽度（像素）。 |
| height | 广告高度（像素）。 |
| frequency\_period | 广告展示的频率，单位为分钟。 |
| v\_pos | 广告的垂直位置。 |
| h\_pos | 广告的水平位置。 |
| media | 这表示这是哪种横幅广告：图片、HTML 或视频；应分别为 `img_banner`, `html_banner`，或 `video_banner` 分别。 |
### 粘性横幅广告响应示例
```json
{
"zones": [
{
"idzone": 4204610,
"type": "sticky_banner",
"data": {
"url": "http://main.example.com/click.php?data=H4sIAAAAAAAAAz1Qy4rbQBD8FV98jOie9xwNy.LgzVokkmx808tsQLIeI4Ex_fHpsZPQA1NVU11NjxIejXAEiaavZRnDVu624p3P_VsIX0k99JHK94Bb.QYaPJitMB2TZv69MAyCsXLWopIicsl86LhezSYoFqT3xvjIdLQLUAYhUsv0e7aL0DFs74yWOUYMTbr_rPZp9rH_zG0Q1XTRZanHcy7EKcshW7vm58dhaqcC82WeLrds7W9NcTIFzHM5jjLPTjk.TuvQh2EcpuZgLjCP51_c.COaxvMx9L3i5xVW.Rj6GScJYVIdPMYHzHIIzcFmNs3sMc1Tezt2nFFgUcWQN7sjAkKDyngHUtL_rUkk6BKhIEFN__6G_m5NGhyRQhKEggO0IQlwF5qzmBI5zbpFvEq0vvJtKdHUuq2svkJVqrIyrbRPb9WVfJ4TmQFtXsKGhQ09HbE4hue6F5JKaopuBa8eHh8v5DoeyLSqFhbKuuaNjPMtz1etr5pKOrTX.g.ZmJDwMAIAAA--",
"impression": "http://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAAzVOO25DMQy7Si8QQ3/L2Qp06dz2AParPaXImkGHj56LiDJEEJRFAsIL8AXoDeGKfFUOKuiFBApqfH6/h2Dcb4ly3P+CyatSUHOpHtyaWQshEEMIBU/e0Cin14rCFJjuUAsI1+QQpy9+vj72wxM1GOBBKeO+iO4FTYsVFAk55Vx7nKsVcTHWNtrsjHboHFUXjC592OS6rePWs3de+EcB9/MUvYTITzKzvzgLa2RBbCVrR34BY/2uLofrmg3XRGudh1uVCXosPOgJ0ouJzUoBAAA=",
"image": "http://example.com/library/328752/47de5c021bd0d00b59ff78456c69f601baac9925.gif",
"optimum_image": "http://example.com/library/328752/c990e4df40cc46482927c08350b2c960a59679e5.mp4",
"width": 300,
"height": 250,
"frequency_period": 1440,
"v_pos": "top",
"h_pos": "left",
"media": "img_banner"
}
}
]
}
```
## 即时消息
| 属性 | 描述 |
| ----------------- | ------------------------------------------------------------------------------- |
| url | 点击 URL |
| impression | 展示 URL |
| image | 图片的 URL |
| optimum\_image | 如果上传的创意是动画 GIF，则这是系统为广告使用而生成的优化版 MP4。 |
| width | 广告宽度（像素）。 |
| height | 广告高度（像素）。 |
| frequency\_period | 广告展示的间隔时间，单位为分钟。 |
| media | 这表示使用的是哪种横幅广告：图片、HTML 或视频；应分别为 `img_banner`, `html_banner`，或 `video_banner` 分别。 |
### 即时消息响应示例
```json
{
"zones": [
{
"idzone": 4031007,
"type": "instant_message",
"data": {
"url": "https://main.example.com/click.php?data=H4sIAAAAAAAAA01Oy2oDMQz8lVxyXSTLtuxjLrn00G_wQ0uhDQmbBEqZj6.6uZQZJJiRRjogUi2UBUz4eDxu96OcjuHs7JvNZVwvAAjgTBJKUE74se16a9vnboaFyxIiLW4gxixclT1UmEiRmF1lBHDwlJSBkOibE4EdaH3aWp4VJfmAMq_CWnu1JpxHsq5ppd5i69lEfYPQv5rz9Rg5Dtjl_3gZe_GLfy3i_Q0tyZrFyuxT2KKFMWqfJKIjTx3yC41GCKIMAQAA",
"impression": "https://syndication.example.com/cimp.php?t=imp&data=H4sIAAAAAAAAA01OQWrEMAz8Sj8QM5Jly9lzf1AKucppcmnLloXCUubxdbIUqpFgJEbSKBSTYFJ5QrtIu+RCTdKSGpIULstCE/5st+tX3N7Tev1kVqlOy2rZWa3g6JAFcBaRweeGmmlWs8wuFKWyVIKtDA4iQejg68vzWUPCSi24S8Hgx1dBMk3DxNDbmOEORn/b9vY900X2LD73eYssdS1b97Kjh0Wv27B1bPWPGHlaxgNJ1c5b/zA92hHgHzu9gjNE1zC4eoS59xY1AmsvHq6mv8/Xp409AQAA",
"image": "https://static.example.com/library/32167/30faa1b47960b066dbc594e9251fbedf2349192e.jpg",
"optimum_image": "http://static.example.com/library/428515/d17db557c0761f48323156f47fd53dc3de393806.mp4",
"width": 250,
"height": 150,
"frequency_period": 1440,
"media": "img_banner"
}
}
]
}
```
## 原生广告
当响应返回原生广告时，zones.data 将返回两个对象： **layout** 和 **ad\_items**
**data.layout**
| 属性 | 描述 |
| ---------------------------------------- | ------------------------------------------------------------------------- |
| widgetHeaderContentHtml | 显示的“Powered by”品牌链接的 URL。\* |
| branding\_logo | 启用时显示的品牌徽标 URL。\* |
| branding\_logo\_hover | 当用户将鼠标悬停其上时显示的品牌徽标 URL。\* |
| itemsPerRow | 小组件每行显示的广告数量。 |
| itemsPerCol | 小组件每列显示的广告数量。 |
| font\_family | 广告中使用的字体系列。 |
| header\_font\_size | 品牌标题中使用的字体大小。 |
| header\_font\_color | 品牌标题中使用的字体颜色。 |
| widget\_background\_color | 小组件背景颜色的十六进制代码。 |
| widget\_width | 整个小组件的宽度。 |
| minimum\_width\_for\_full\_sized\_layout | 完整尺寸布局的最小宽度（像素）。 |
| item\_height | 每个单独广告的高度。 |
| item\_padding | 广告之间的内边距。 |
| image\_height | 每个广告中图片的高度。 |
| image\_width | 每个广告中图片的宽度。 |
| text\_margin\_top | 顶部文本边距的像素大小。 |
| text\_margin\_bottom | 底部文本边距的像素大小。 |
| text\_margin\_left | 左侧文本边距的像素大小。 |
| text\_margin\_right | 右侧文本边距的像素大小。 |
| title\_font\_size | 每个广告标题的字体大小。 |
| title\_font\_color | 每个广告标题的字体颜色。 |
| title\_font\_weight | 每个广告标题的字体粗细。 |
| title\_decoration | 标题是否带下划线。 |
| title\_hover\_color | 标题悬停时的字体颜色。 |
| title\_hover\_font\_weight | 标题悬停时的字体粗细。 |
| title\_hover\_decoration | 标题悬停时是否带下划线。 |
| description\_font\_size | 每个广告描述的字体大小。 |
| description\_font\_color | 每个广告描述的字体颜色。 |
| description\_font\_weight | 每个广告描述的字体粗细。 |
| description\_decoration | 描述是否带下划线。 |
| description\_hover\_color | 描述悬停时的字体颜色。 |
| description\_hover\_font\_weight | 描述悬停时的字体粗细。 |
| description\_hover\_decoration | 描述悬停时是否带下划线。 |
| open\_in\_new\_window | 点击时是否应在新窗口中打开广告。1=是，0=否。 |
| mobile\_responsive\_type | 在移动设备上使用时的响应式类型（即 none 或 compact）。1=compact，0=no。 |
| header\_is\_on\_top | 品牌标题应显示在广告上方还是下方。1=是，0=否。 |
| header\_text\_align | 品牌标题的水平对齐方式。 |
| title\_enabled | 标题是否启用。1=是，0=否。 |
| description\_enabled | 描述是否启用。1=是，0=否。 |
| image\_border\_size | 图片边框的像素大小。 |
| image\_border\_color | 图片边框的十六进制颜色代码。 |
| text\_align | 文本对齐方式：左、中或右。 |
| customcss\_enabled | 是否启用自定义 CSS。1=是，0=否。 |
| customcss | 如果已启用，自定义 CSS 将显示在这里。 |
| header\_enabled | 标题是否启用。1=是，0=否。 |
| mobile\_breakpoint | 广告区域在桌面端和移动端视图之间的断点（像素）。 |
| spacing\_v | 高级选项中设置的广告之间的垂直间距（像素）。 |
| spacing\_h | 高级选项中设置的广告之间的水平间距（像素）。 |
| zoom | 广告在悬停时是否应放大/缩小。 |
| mobile\_rows | 移动端小组件中的广告行数。 |
| mobile\_cols | 移动端小组件中的广告列数。 |
| use\_v2\_script | 该广告区域是使用较新的 V2 设置创建的，还是旧的 v1 设置创建的。 |
| text\_enabled | 是否应显示文本标题和描述。1=是，0=否。 |
| mobile\_image\_width | 移动端每个广告中图片的宽度。 |
| mobile\_text\_box\_size | 移动端文本框大小。有效范围 50-500。 |
| mobile\_text\_enabled | 移动端标题是否启用。1=是，0=否。 |
| mobile\_text\_position | 移动端文本的位置：底部或右侧。 |
| item\_spacing\_on\_each\_side | 如果使用旧的 v1 设置，则广告两侧的内边距。 |
| text\_position | 文本位于左侧还是右侧。 |
| text\_box\_size | 文本框大小（像素）。范围 50-500。 |
| widget\_height | 整个小组件的高度。 |
| brand\_enabled | 品牌信息是否启用。 |
| brand\_font\_size | 品牌信息的字体大小。 |
| brand\_font\_color | 品牌信息的字体颜色。 |
| brand\_font\_weight | 品牌信息的字体粗细。 |
| brand\_decoration | 字体是否带下划线。 |
| mobile\_image\_height | 移动端每个广告中图片的高度。 |
| publisherAdType | 这是什么类型的原生广告，即推荐、退出或插页式广告： `native-recommendation`, `native-interstitial`. |
**data.ad\_items**
| 属性 | 描述 |
| --------------------- | ----------------------------------- |
| idvariation | 变体的 ID。 |
| image | 为广告上传的原始图片。 |
| url | 点击 URL。 |
| impression | 展示 URL。 |
| title | 广告标题文本。 |
| description | 广告描述文本。 |
| brand | 广告的品牌文本。 |
| original\_url | 落地页的原始 URL。 |
| image\_position | 广告图片的位置（图片将如何裁剪）。 |
| size | 所选广告格式的尺寸 |
| iframe\_url | 如果使用 iframe 作为变体，则这是该 iframe 的 URL。 |
| video\_thumb\_id | 与广告创意关联的视频缩略图资源标识符（如有）。 |
| video\_thumb\_url | 视频缩略图资源（如有）的 URL。 |
| video\_thumb\_enabled | 视频缩略图资源（如有）的状态。 |
### 原生广告响应示例
```json
{
"zones": [
{
"idzone": 4058715,
"type": "native_ad",
"data": {
"layout": {
"widgetHeaderContentHtml": "Powered By ",
"branding_logo": "//static.example.com/widget-branding-logo.png",
"branding_logo_hover": "//static.example.com/widget-branding-logo-hover.png",
"itemsPerRow": 4,
"itemsPerCol": 1,
"font_family": "Arial, Helvetica, Verdana, sans-serif",
"header_font_size": "12px",
"header_font_color": "#999999",
"widget_background_color": "transparent",
"widget_width": "1830px",
"minimum_width_for_full_sized_layout": "450px",
"item_height": "300px",
"item_padding": "10px",
"image_height": "450px",
"image_width": "450px",
"text_margin_top": "3px",
"text_margin_bottom": "3px",
"text_margin_left": "0px",
"text_margin_right": "0px",
"title_font_size": "16px",
"title_font_color": "#000000",
"title_font_weight": "normal",
"title_decoration": "none",
"title_hover_color": "#0000FF",
"title_hover_font_weight": "normal",
"title_hover_decoration": "none",
"description_font_size": "14px",
"description_font_color": "#555555",
"description_font_weight": "normal",
"description_decoration": "none",
"description_hover_color": "#0055FF",
"description_hover_font_weight": "normal",
"description_hover_decoration": "none",
"open_in_new_window": 1,
"mobile_responsive_type": 1,
"header_is_on_top": 1,
"header_text_align": "right",
"title_enabled": 1,
"description_enabled": 0,
"image_border_size": "",
"image_border_color": "",
"text_align": "left",
"customcss_enabled": 0,
"customcss": null,
"header_enabled": 1,
"mobile_breakpoint": "450",
"spacing_v": "10",
"spacing_h": "10",
"zoom": "1",
"mobile_rows": "2",
"mobile_cols": "1",
"use_v2_script": "1",
"text_enabled": "1",
"mobile_image_width": "450",
"mobile_text_box_size": "90",
"mobile_text_enabled": "1",
"mobile_text_position": "bottom",
"item_spacing_on_each_side": "5px",
"text_position": "bottom",
"text_box_size": "90px",
"widget_height": "570px",
"brand_enabled": "1",
"brand_font_size": "11px",
"brand_font_color": "#555555",
"brand_font_weight": "normal",
"brand_decoration": "none",
"mobile_image_height": "450",
"publisherAdType": "native-recommendation"
},
"ad_items": [
{
"image": "https://static.example.com/library/432437/97567ec37c751bc909fc06c96920bb353efefe36.jpg",
"url": "https://main.example.com/click.php?data=H4sIAAAAAAAAAz2OO27EMAxEr7LNljE0okhJZZo0KfYMkj9IgPwAG3GKOfxybSDgAJTI0RtdmBBzhhCBb9v2s17l.RpfXPu.D_Nfm9Zh_P70.1fb3n_n9UlJBhIGQGoQ47.LyHVw3gDRIUYjkwIlR2UKWjKUGopPQQ80xziI8CKiJMrDpb7NwCIO63VuAht17lmX0Ftq3WbJ_iKwfzTXkXuQLjzGZ8kjWeQ8hWj1.HUNp7WkoyXeXqmW0acQp0mWKdaUUaqUcTQbkaqlOziYDlsjAQAA",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01OS04FMQy7CheYKs6nad8OxAlAHKDzW4FYsHmLHJ5M0ZOI00apLddMjIWwMD2R3cRvqAHvBewFYoW5xsvbcyjiuI/9p2zfX6HCKv4YzbU3CyVrDgujlmp2h4Qa0Jwt0lWCEnLJLN1yKYRwio/313mQYIq8rw9BRblQQXQKzUe6U4BFw4FTMuPajyGomx2r20nr0LHWIwNd5uvnyJ5paQLFpcrkHpArnkgs+FuIa48siklnNf0nH+JUR60bidjoKd+HbHLuO7bTvP0ChQRmKEsBAAA=",
"title": "标题 5",
"description": "描述 5",
"brand": "品牌 5",
"original_url": "https://www.example.com/natives-5",
"image_position": "50% 50%"
},
{
"image": "https://static.example.com/library/432437/d51084a3da98f857bca6ba19037cfe90b9a93c0b.jpg",
"url": "https://main.example.com/click.php?data=H4sIAAAAAAAAAz2OOW7EMAxFrzLNlBG4iFrKNGlS5AySR0ICZANsxCn.4UN7gIAEuH0.8oLIkjNVMOF1277Xqz5e5cl93_cwftttDcvXh9efbXv7GeuDAiCAEzNrJU34V4FzDc4LrBZEEhCNuWQyRLKS2WBUvMtQBzjGQWA3sGiEHirzaWae6rBeR1NOi42ebVJvsfU0NPsGob839_PuSboAciaH6XFZ9Z6RpHp.XekuLfEMES_PsCEcS7ZOc6HU6pR0mxIlVuNcUvsDR8DGSCMBAAA-",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01OSU4EMQz8Ch/oqLzFydxAvADEA9I96ROIA5c5+PHj7gEJV+Ko7FKlGEwLaGE8wS7iF6pB3guxFxIrzDVe3p5DKeZtXH/K9v0VKqzif09z7c1CYc3JwtBSze7ooUbUHBbpKoGEHDJLtyQFFI74eH89LyUYkf34kFCUCwpFR2gOcUMQi4YT7ZIZ1z6HUN1srm471qFjrTMDHebr58hzpsUJKi6Vg3/pI0vGE4mFHgRce2QhznVW03/yMU3nbjW7wfu8trHtuk3kZBuT7xcrT8hLAQAA",
"title": "原生 3 标题",
"description": "原生 3 描述",
"brand": "原生 3 品牌",
"original_url": "https://www.example.com/natives-3",
"image_position": "50% 50%"
},
{
"image": "https://static.example.com/library/432437/59bb52f508ef418172a4809481e24a5ec01d9cfb.png",
"url": "https://main.example.com/click.php?data=H4sIAAAAAAAAAz2QOW7EMAxFrzLNlBG4iJJZppkmRc4gjWUkQDbARpziHz4cTxCQALV8vk_whMxSK1Uw4WXbvtazPp7lErnvexo_bV7T9fM97h9te_0e64MAIIALM6uTFvyrwNVT8BKrJZECZGOeKjEy2VTZYDTFK0MDEJgAgSPAohl6U1n8VuZFA9Z9NOVytdGrLdRbbr0MjWmjs7.1yMP3IJ0QVPoLvTmr3k8kxY.pne7SKR8l4_kJ5CLmOhp5pnmm1od1iZUs7p06_QJgI9fDIwEAAA--",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA02OTU7EMAyFr8IFGj3/xensQJwAxAGSTroCsWAzCx9+3DJI2Ikjx0/PH4NpAS2MJ9hF/EI1yNdC7IXECnONl7fnUIp569efsn1/hQqr+N/TXNdmobDmZGFoqWZ3pMKImoMiXSWQKYfM0i2bkgNHfLy/njdVwYisx0JCUS4oFCtC8xM3BLFoONEuyTjW2YXqZnO47Rhd+6gzgQ7z8dnznLQ4k4pLpQcFHiyJJxIL/TbgukYG4hxnNP0nH364sUKu1XQeq7juSgm3qgK29zzv4Hxr/SwEAAA==",
"title": "原生 2 标题",
"description": "原生 2 描述",
"brand": "原生 12 品牌",
"original_url": "https://www.example.com/natives-2",
"image_position": "50% 50%"
},
{
"image": "https://static.example.com/library/432437/d32054c6f9c66c2853bff50b00578b15e0739875.jpg",
"url": "https://main.example.com/click.php?data=H4sIAAAAAAAAAz2Ou27GIAyFX.Vf_rHIxgbC2KVLhz4DEFAr9SYlajqch69JpApL.HL8Hd.g7FNiBuN137.3uzze_ZPFcRyu_5Z1c.3rw.rPsr_99O1BARDAkZklk0T8q8ApO8M5luC8j4AG5mXSlYL9AYEW6zLEAIYxEKY12ItCpirY1DaGGKzmXoRjC72mMKgWLTV2SbZBqO_F4vQ9STcDn8l8Mp1Frox8zOfVmS7pcgkVL89IK8fcZHQdSyfxWe2MtjYRP1RT_gOkVnReIgEAAA--",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01PSU4EMQz8Ch/oqLy103MD8QIQD0i6MycQBy5z8ONxGs0IV+LETqlcYTAtoIXxBLuIX2gN8q0QeyGxwrzGy9tzKMW4teOn7N9focIqfj+q61YtFFadLAw12exOFGpEdV5SVQIJmTRLtSwKQOGIj/fXcyctGJF5TiQU5YJCsSE0m7ghiEUjBa+SJvs2mtC62+huV/Smra8jHU31/tlynXZxgorLuqUSHpDpTyQW+ivASchAnM8Z9T99wIh1b2PHcbhxFwEN4UbjmD/+BS14KDZMAQAA",
"title": "标题 4",
"description": "描述 4",
"brand": "品牌 4",
"original_url": "https://www.example.com/natives-4",
"image_position": "50% 50%"
}
]
}
}
]
}
```
## 外播视频
| 属性 | 描述 |
| --------------- | ------------------------------------------- |
| url | 点击 URL |
| 跟踪 | 包含跟踪信息的对象。 |
| 视频 | 要加载的视频广告文件或 VAST 链接。 |
| brandingEnabled | 启用品牌展示的标记。 **此值当前未使用** |
| frequencyPeriod | 广告展示的频率，单位为分钟。 |
| maximumWidth | 视频宽度大小。 |
| isVast | 表示获胜广告活动是普通视频广告（false）还是 VAST 链接广告活动（true）。 |
| ctaEnabled | 是否在广告上显示 CTA 的标记 |
| cta | 包含 CTA 详情的对象 |
| impression | 展示 URL |
**data.tracking**
目前， **data.tracking** 对象仅返回一个 `进度` 包含用于跟踪视频播放的对象数组。在这些对象中，具有 `"offset": "00:00:10.000"` 的是用于记录视频观看的那个。每个对象的属性说明如下：
| 属性 | 描述 |
| ------ | ------------------- |
| offset | 以秒或视频广告播放百分比表示的进度标记 |
| url | 跟踪 URL |
**data.cta**
| 属性 | 描述 |
| ---------- | ------------- |
| displayUrl | 与广告落地页相关的 URL |
| 文本 | 用于 CTA 元素的文本 |
### 外播视频响应示例
```json
{
"zones": [
{
"idzone": 12345,
"type": "outstream_video",
"data": {
"url": "https:\/\/s.example.com\/click.php?d=H4sIAAAAAAAAA11S246bMBD9mrwl0fiKeexVkXabRc2SXeWlMsYkaA02YDct8sfXZFfbqhqwRjPHx2cuGc8YyWiEePHeTSvyYYW_pu96vW6ntj8b3Zh29FtluxQ1sq9TMHnd6DEAWZGvYdxI124a7dVlc2l9W6_IZz8GvcLcOyU7d4sophBtQG.kEGhDK4k3VYazDdWVYoJyqQSkG1OoilCZdrroMd1ihDGBaUoo06oXL88paMe62Be7ar_bV_e7Yn.XKdsfy.PxaYbQddMwDL31dXG6L54PDJUwD6f.MYSpvuNHGIe7E2P8NPRlWR7JAR5sZ5wLIWVPMLrnQzD1twXo.gqVjzibD2x.msvTzH5zhp5IVVaPWDJMDsGaYJDtSHC2Q3Z02EGPxy7MFhnbjYmT7T_W.nzZ3u.GXQ4IxOBcdXp.6P2rmtf3FheZuv42oWM59w_m_2QSk1z1VPwoXtyX7_zyQ7H5JeMNM_vw6DuhbZP0QAjOk6Gnrp87P1Hj.8nZ3tLE3vWjVTv8YZO6.SmNRbbnPnUze9uAtAIo4zwhGUPxqqtOTl6P7ayX4UeM8FagLRKwxShBUcZYaoGIbyOKDKEYKYo45lnighjRYjmGX6lqiJoRLDQCiQQiEktQkom8JjXOlBQ5REIxxhSxSCAHRZDOKUGKcFrTCtcc5ZIoIIjniRbilUzqYq2ZbuqSoCQQi4gzwJzGtL7rd8Q6IdYX35m1H3.3fi0nt25ao3vZ6SV0S9W6kcH4eCNfjBDCcyCLh4DSPI9Li9ITb_nFxDs6qV5KFhlPmCW4_DF.ORT_wP8aeW0RbIEtBwB6Z5q2nTxP489bXWkscQG8skHk8SfG8eEuNlQ3NMd5zasMNUwJIYBIBVLRnNMc_QHDw8Gc2AMAAA--&cb=e2e_6949260fe161c8.72624884",
"tracking": {
"progress": [
{
"offset": "00:00:10.000",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=00%3A00%3A10.000&idzone=12345...."
},
{
"offset": "25%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=25%25&idzone=12345...."
},
{
"offset": "50%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=50%25&idzone=12345...."
},
{
"offset": "75%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=75%25&idzone=12345...."
},
{
"offset": "100%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=100%25&idzone=12345...."
}
]
},
"video": "https:\/\/u3y8v8u4.aucdn.net\/library\/940460\/8f1ab6fd40cb27cba71db1229c250d6bce1f8b68.mp4",
"brandingEnabled": 0,
"frequencyPeriod": 60,
"maximumWidth": 1000,
"impression": "https:\/\/s.example.com\/vregister.php?a=vimp&tracking_event=impression&t=api&idzone=12345....",
"isVast": false,
"ctaEnabled": 1,
"cta": {
"displayUrl": "singleflirt.com",
"text": "查看更多"
}
}
}
]
}
```
## 视频滑块
| 属性 | 描述 |
| --------------- | ------------------------------------------------------------ |
| url | 点击 URL |
| 跟踪 | 包含跟踪信息的对象。 |
| 视频 | 要加载的视频广告文件或 VAST 链接。 |
| 屏幕密度 | 表示广告在用户设备上占用的最大屏幕空间比例的整数 |
| 完成后行为 | 指示广告在视频播放结束后的行为。"hide" 表示广告应隐藏，而 "repeat" 表示广告应留在页面上以便用户重新播放 |
| 关闭延迟 | 指示广告显示关闭按钮前需要的秒数 |
| brandingEnabled | 启用品牌展示的标记。 **此属性当前未使用** |
| frequencyPeriod | 广告展示的频率，单位为分钟。 |
| impression | 展示 URL |
| isVast | 表示获胜广告活动是普通视频广告（false）还是 VAST 链接广告活动（true）。 |
| ctaEnabled | 是否在广告上显示 CTA 的标记 |
| cta | 包含 CTA 详情的对象 |
**data.tracking**
目前， **data.tracking** 对象仅返回一个 `进度` 包含用于跟踪视频播放的对象数组。在这些对象中，具有 `"offset": "00:00:10.000"` 的是用于记录视频观看的那个。每个对象的属性说明如下：
| 属性 | 描述 |
| ------ | ------------------- |
| offset | 以秒或视频广告播放百分比表示的进度标记 |
| url | 跟踪 URL |
**data.cta**
| 属性 | 描述 |
| ---------- | ------------- |
| displayUrl | 与广告落地页相关的 URL |
| 文本 | 用于 CTA 元素的文本 |
### 视频滑块响应示例
```json
{
"zones": [
{
"idzone": 12345,
"type": "video_slider",
"data": {
"url": "https:\/\/s.example.com\/click.php?d=H4sIAAAAAAAAA11S246bMBD9mrwl0fiKeexVkXabRc2SXeWlMsYkaA02YDct8sfXZFfbqhqwRjPHx2cuGc8YyWiEePHeTSvyYYW_pu96vW6ntj8b3Zh29FtluxQ1sq9TMHnd6DEAWZGvYdxI124a7dVlc2l9W6_IZz8GvcLcOyU7d4sophBtQG.kEGhDK4k3VYazDdWVYoJyqQSkG1OoilCZdrroMd1ihDGBaUoo06oXL88paMe62Be7ar_bV_e7Yn.XKdsfy.PxaYbQddMwDL31dXG6L54PDJUwD6f.MYSpvuNHGIe7E2P8NPRlWR7JAR5sZ5wLIWVPMLrnQzD1twXo.gqVjzibD2x.msvTzH5zhp5IVVaPWDJMDsGaYJDtSHC2Q3Z02EGPxy7MFhnbjYmT7T_W.nzZ3u.GXQ4IxOBcdXp.6P2rmtf3FheZuv42oWM59w_m_2QSk1z1VPwoXtyX7_zyQ7H5JeMNM_vw6DuhbZP0QAjOk6Gnrp87P1Hj.8nZ3tLE3vWjVTv8YZO6.SmNRbbnPnUze9uAtAIo4zwhGUPxqqtOTl6P7ayX4UeM8FagLRKwxShBUcZYaoGIbyOKDKEYKYo45lnighjRYjmGX6lqiJoRLDQCiQQiEktQkom8JjXOlBQ5REIxxhSxSCAHRZDOKUGKcFrTCtcc5ZIoIIjniRbilUzqYq2ZbuqSoCQQi4gzwJzGtL7rd8Q6IdYX35m1H3.3fi0nt25ao3vZ6SV0S9W6kcH4eCNfjBDCcyCLh4DSPI9Li9ITb_nFxDs6qV5KFhlPmCW4_DF.ORT_wP8aeW0RbIEtBwB6Z5q2nTxP489bXWkscQG8skHk8SfG8eEuNlQ3NMd5zasMNUwJIYBIBVLRnNMc_QHDw8Gc2AMAAA--&cb=e2e_6949260fe161c8.72624884",
"tracking": {
"progress": [
{
"offset": "00:00:10.000",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=00%3A00%3A10.000&idzone=12345...."
},
{
"offset": "25%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=25%25&idzone=12345...."
},
{
"offset": "50%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=50%25&idzone=12345...."
},
{
"offset": "75%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=75%25&idzone=12345...."
},
{
"offset": "100%",
"url": "https:\/\/s.example.com\/vregister.php?a=vview&tracking_event=progress&progress=100%25&idzone=12345...."
}
]
},
"video": "https://u3y8v8u4.aucdn.net/library/141372/7bbd0e98bb9b36baf778a8b970c74e26f51c037a.mp4",
"screenDensity": 25,
"onComplete": "repeat",
"closeAfter": null,
"brandingEnabled": 1,
"frequencyPeriod": 0,
"impression": "https://s.example.com/vregister.php?a=vimp&tracking_event=impression&t=api&idzone=12345...",
"isVast": false,
"ctaEnabled": 1,
"cta": {
"displayUrl": "fullclickenabled.com",
"text": "免费观看"
}
}
}
]
}
```
## 全屏插页广告
| 属性 | 描述 |
| ------------------------ | -------------------------------------------------------------------------- |
| url | 点击 URL |
| impression | 展示 URL |
| image | 为广告上传的原始图片。 |
| optimum\_image | 如果上传的创意是动画 GIF，则这是系统为广告使用而生成的优化版 MP4。 |
| width | 广告宽度（像素）。 |
| height | 广告高度（像素）。 |
| frequency\_count | 广告可展示的次数 |
| frequency\_period | 广告每隔多少分钟展示一次 |
| frequency\_trigger\_type | 标记此广告的频次是基于展示（0）还是点击（1） |
| ad\_trigger\_method | 此广告区域启用的触发方式 |
| ad\_trigger\_classes | 应触发广告的类（如果有） |
| first\_trigger\_clicks | 用户首次访问时触发广告所需的点击次数 |
| next\_trigger\_clicks | 广告首次触发后再次展示广告所需的点击次数 |
| chrome\_enabled | 标记此广告区域是否对 Chrome 启用（1）、禁用（0）或仅对此浏览器启用（2） |
| capping\_enabled | 标记是否应对此广告区域执行限频 |
| media | 这表示这是哪种横幅广告：图片、HTML 或视频；应分别为 `img_banner`, `html_banner` 或 `video_banner`。 |
**注意：** Fullpage Interstitial 响应的大多数属性都与广告的限频和触发有关。由于广告由你负责渲染，因此是否关注这些属性由你自行决定。
### 全屏插页广告响应示例
请注意，尽管示例展示的是桌面端全屏插页广告，但移动端全屏插页广告的响应除 zone.type 外应相同。
```json
{
"zones": [
{
"idzone": 5808222,
"type": "desktop_fullpage_interstitial",
"data": {
"url": "https:\/\/s.example.com\/click.php?d=H4sIAAAAAAAAA01S2W7jOgz9mrwlgTZL8uPcWRAggWNkb18KWZIbz3iV5aYx9PFDp0XviIZBHx4d0iQFFxGJWEDh6n3bz.i3GfkFz.12W_ZF_VravCycX.qmArRUtQEQvMp5ghCd0V.DW6i2WOTW6.viWvjCzOgP7wY7I9y3WlXtA9GRxixHdqGkxAuWKbLIBBELZjMdScaVlghu9EOWDllZ9Ffr4FYkkSSEQECXhf7j1SuAjTNpkq6yZJVkm1WarIVu6tP5TsZxHKqq77oWjkmfN.llz9VwPp1Q7wCsj.O2NuaJn5BrL8cj8NF42jZN44ayMbtkczgYDdGxveyH0qz580Q8bEfnKRtaP_qKuLqrcdPhinXO.3HoKfFmtzEbt0vezGGXuN3l4A9t6i.JqXdus0suoHlX33n83w95To.paF0bnQ57ch9Mqj6q.cg3uW7N.bPKOrHafiL_BKEYcFn_5F_uf3arbhWP9fbw1r5URxJtSfbOry9mLbbFuTqr8ZJl.9_Wnu9dR.xQdFm.PZOhsO.3_OnbArr6Hcajitcauio.NwFWAQvOGWIxF.Fms0r13rpitNMSBILJUuIllmhJMFCxiCIGJ3yOKkQYh8BwICEWoAUUjtB7jMCZLCboHSOJguLS5jGTSmLDSUQ0hQ3JIy6lioU1MlAGcgxHgaIYaYptzCjWlDPDMmI4jhXViGIegywKN9rra9OU_aNKSAaFEhmIQISzAOs8_2LMgTG_.qqce3cv_Fz17TwvSluryk7QI2RsrobSh4f4ZJRSHiM6eRgxFsdhahWk.IxPJr_YUDW8gxQc.HyqZ_oMP_fpP_T_jUYfzhJoS4QQ_hLql62tevf2.C2YTpgIH2KQPbxBx7frkEtGIgQzs0LzDNoTUcHjTJuYiDzW.i9X4F4Z5wMAAA--&cb=e2e_69493367093292.02215167",
"impression": "https:\/\/s.example.com\/cimp.php?t=api&data=H4sIAAAAAAAAA11QS0pEMRC8iheYUP1J0nHt7AXxAG\/yMig4jvjEH314k4y4MEWgSVW6qpvBcUe8Y75CvgZfa3YmDkaBDIEJvr+7dSX\/aIfTsr2118fvFur55EWhCV5AIskJwjDzaDBm9kjkOeXIUZ0ox6j9eOndHR2iXaQUe0kB+130DL+\/u5mXOiQ6JeCzoCtmBmdzG1xhfBIMviRrx6K2GK2JI1eJlY4xmS0lt9VcUFCFWlGhKklXPfCaqCxSIZRK7wb\/kK0+nM9P25yqu\/X5uxVncFJH6D1GoDhzz+x93gLx3fgtBNVSvB\/4pJft67m6\/8kviC5DnYbBUP6jLyD8VoGGMabxeNjCSzttr+8zok6zgEFdtjk3dqnKEe3QF7cIlyxYI+ohq1VqyLYu7QfZRfrR8QEAAA==&cb=e2e_69493367093c99.73988768",
"image": "https:\/\/s3t3d2y1.afcdn.net\/library\/940460\/c8c01e1ff28dea8c9345f243dcd7b4ca8c7df26d.jpg",
"optimum_image": "https:\/\/s3t3d2y1.afcdn.net\/library\/940460\/a359ed6758e1c53523936ed27a001b7bf0f726ab.webp",
"width": 1600,
"height": 900,
"frequency_count": 1,
"frequency_period": 720,
"frequency_trigger_type": 0,
"ad_trigger_method": 3,
"ad_trigger_classes": "",
"first_trigger_clicks": 0,
"next_trigger_clicks": 0,
"chrome_enabled": 1,
"capping_enabled": 1,
"media": "img_banner",
"cid": 7675254
}
}
]
}
```
## 页面内推送
| 属性 | 描述 |
| -------------- | ------------------------------------- |
| url | 点击 URL |
| impression | 展示 URL |
| image | 为广告上传的原始图片。 |
| optimum\_image | 如果上传的创意是动画 GIF，则这是系统为广告使用而生成的优化版 MP4。 |
| title | 通知标题 |
| description | 通知描述 |
| 水平位置 | 指示页面上的水平位置（左、中、右） |
| 垂直位置 | 指示页面上的垂直位置（上、中、下） |
| 延迟 | 页面加载后通知出现前的秒数 |
| 页面最大通知数 | 页面上可同时出现的通知数量 |
| 关闭后隐藏时长 | 广告关闭后隐藏的时长（秒）（需要用户同意 Cookie） |
| 用户会话限频 | 广告展示给用户的次数（需要用户同意 Cookie） |
| 通知间延迟 | 前一条通知加载后到下一条通知出现前的秒数 |
### 页面内推送通知响应示例
```json
{
"idzone":9999999,
"type":"in_page_push_notification",
"data":{
"url":"https://syndication.example.com/click.php?data=H4sIAAAAAAAAA02QvW7DMAyEX0VLVoGUSP2MXbp06DPQltwadeQgNuIU4MPXMYo2OE68w0ccOUF25BUs6.e6XpaTfzm51322bbNrXdaxfdh.PquCYkg55BQh6OU63upS7_OlybnaNimCJWfBoibnIfmISjlRdqwMSZVQvSLvGNDo4E5pB.7SQB1jHXwntQvZMlCMLgRkYA9Ij3wNnAPGobiB.l7EA_AQZOBSsCOqOwZ0.W5l7GUd52brXcpir3P_tehx0Ty55nDN4Zpp7mUyv0XNVjvTSWv1aj7X82T0IP_rAXOgTxv6S7C6I.FIPeuN9f1Ni3OIsXj0.0sEMJXEUQafa5QaovwASom5rH8BAAA-",
"image":"https://static.example.com/library/195600/0ce94b4e2b6222ee26594af823a65cb7059ca62d.jpg",
"title":"标题",
"description":"这是一个描述",
"impression":"https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA1VPW2rDQAy8Si+QZaSV9pH/XiBQ8O/au4bQ1glxKS7o8N24hFAJSTMwjCQG+wPigdIL8VH0iGAEJ+zgyIZhMCG73s7fbW3b5bqUz+aWD6OsAXiMSClnmOQkmdUUyTQhs3hL7JF8JCM1b3ikA3AX2uvbaa8ucAQyYYuMTVI339cbd+OOscGCjEpt9mNpY8hOITFyCKRQDxJYC5oDxbnyLNNUiu9b5lBmrZVGkXb3sfVnqeepfJ0vi2tbqau7Xab39XkaJ9qFzzz80R6wHZVuMpn9E8HUuHevOyHrz8wcYhHNtVSfRVklttxAOSTh6RdhQ+r1fQEAAA==",
"optimum_image":"https://static.example.com/library/195600/0c9243bcbb139db5671a779366a98a08f678b2f1.webp",
"horizontal_position":"right",
"vertical_position":"top",
"delay":0,
"max_notifications_on_page":2,
"once_closed_hide_for":10,
"user_session_capping":0,
"delay_between_notifications":10
}
}
```
## 多格式
Multi-Format 请求的响应可能返回不同结果：
* 如果获胜广告是原生广告系列，则响应将包含一个 [**常规原生数据对象。**](#native-ads)
* 如果获胜广告是横幅广告系列，并且你有一个 **单区域** 布局，则响应将包含一个 [**常规横幅数据对象。**](#banner)
* 如果获胜广告是横幅广告系列，并且你选择了一个具有 **多个广告**的布局，则响应将包含一个 **组** 对象，具有以下属性：
| 属性 | 描述 |
| --------- | ----------------------------------- |
| 方向 | 多区域布局的方向，可以是"horizontal"或"vertical" |
| ad\_items | 包含布局中每个位置广告数据的数组。 |
无论结果如何，属性 **多区域 ID** 都会被添加到响应中，用于指示此响应对应的多格式广告区域的区域 ID。
### 多格式响应示例
以下示例显示了 **区域** 一个 Multi-Format 广告区域的对象，其中包含一个 **横向 x 3** 布局：
```json
{
"zones": [
{
"group": {
"orientation": "horizontal",
"ad_items": [
{
"idzone": 12345,
"type": "banner",
"data": {
"url": "https://syndication.example.com/click.php?d=H4sIAAAAAAAAA01RTU_DMAz9NbtVlT.SNDlygAsHkPgFaZuySS2dmrAO5B9PEtCGHFmW37P97HROWSISlGNK53jghwM95RfTuoU2puCX87qHLYztsC4ZEAHBzhiF2oKTPfSLz7Tt9B0KQwiptdiihZYwU0kbUg6saNaMYEQjiigUEtflXiAMcCWdqcUcwRXBggirrCtPybiDgTE4xTiwUaPqaTToPA_AaFwuA9k5Dsd1nWMVAdX2fW9u.Sbnm2Na5iZtX6fU.HhuptMcPvwSSqpCY5j855yktqzamI0DLhGCUs5J3R9I_gjFVPX5HDYvWyIpBfkS5hcvzUQe317_1dyNim8B8O7xNj.2i3.P26VupaRMb6m2K4WX_HEvz2J0D9xZNyF7oyftstYRhr7TTo3QjT9DY7Q.5AEAAA--&cb=e2e_69495dc1258023.87481108",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01QW27CMBC8Si+ANftw4u13+a+KOEBiQotUiEQQ0GoPXzu0FI9ke3dnH7MMjgviBfMT4RnyzOZMHBIFSghM8OXq1ZX8MvT7bjoNx933EPK4d43EFt1AIo0ThJGSR4lCaDwSeWuamNmJY8NqSG6ts6NAtASUYjUCULjw9erFl+s3L63bmnV72AW4coTTPErpxK7FIGNcCWkuB0MWGkyFsjS60Z43DVknGUKNFTr8IlP+GMfPaR4fNwTStlaLfw6XIscgvqg5RYuqmZcDn8Pd9HXI7nc6PCakorD+XH59NfeR848HzfebZj58CvvufTqeb\/udm4a6r7oFUoWfu+OuO+3Gw72898rgzcDWgIX6bAOGNmZpt9SzbOMPcuXp2OIBAAA=&cb=e2e_69495dc1258be3.55680913",
"image": "http://example.com/library/328752/47de5c021bd0d00b59ff78456c69f601baac9925.gif",
"optimum_image": "http://example.com/library/328752/c990e4df40cc46482927c08350b2c960a59679e5.mp4",
"width": 300,
"height": 250,
"media": "img_banner",
},
"multizoneid": 67890
},
{
"idzone": 12345,
"type": "banner",
"data": {
"url": "https://syndication.example.com/click.php?d=H4sIAAAAAAAAA01Ry07DMBD8mt4iax.2Ex85wIUDSHyBk7i0UkKrODQF7cezdlFBa9mr2dnZh9tgO2IQMCiHdT3nHT_s6EnPtm0mjUuKczbDaVZEBARb7y26DoJsqZ9jXtNy_E6FIYRkOjTYgSFUKjlPznkQx44RvDhEEYtCElrVAmGAKzmlFgsEV4QORNgSkVbReICBMQXLOLC3o.1p9BgiD8Dog6aBbJyHw.k01TarrGLb1tzxRvHmsM5Tsy5fx7WJ.dzsj1P6iHMqUA2NaR8_p1WqZO2N2Qfg4iFYG4KU.YOV33gxW2_dRqezFk8KXxfhb_GiJfL49vov58_o9hoALDfeS2czx_e8XOpAWlDK97RVq2RdiOTlWXqA6CEmSBg7l6hl71se1O8p7e3wA2CxptPbAQAA&cb=e2e_69495dc1259304.50721064",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01QW24CMQy8Si9ANLbjkPBd/qsiDpDdhRapsBKLgFY+fL3Lo40l27HHjzGDdUY8Y34hLCALLsbEIVOgjMAEW67eLJJdNs2+DqfNcfezCW2\/t6jERa2ARJIRhJGzqagQkimRzUvMLDBiTayaYGVubHCRyMyRdPwEAA6GrVevtly\/m8+eMz8MmwBXVu8z7WIlWnSfCuNKyFM7FLRCmxKFWkmxiw13iUqVFkKpOBx2kaH97PuvYVofNwmknD2tj4CJ0ykQm401ziXGUswfbErX4fvQmj3hMM3IznD0TO6xsfY\/5k\/oDgkjadc0YWFD2NeP4Xi+3XYa6Pw9MV6AYoSd63FXT7v+8Oxt266JaKo2XJ37tlHJrhO6bcp+HvwC8uORF98BAAA=&cb=e2e_69495dc1258be3.55680913",
"image": "https://example.com/library/451295/ca73592afb53e581f294bf7298e8ffb5f8da4c9f.jpg",
"optimum_image": "https://example.com/library/451295/51d30fc0dfe338ef5c05314ad9f6778c1bd6016f.webp",
"width": 300,
"height": 250,
"media": "img_banner"
},
"multizoneid": 67890
},
{
"idzone": 12345,
"type": "banner",
"data": {
"url": "https://syndication.example.com/click.php?d=H4sIAAAAAAAAA11Ry07DMBD8Gm5ptLt.xD5ygAsHkPgC13GaqHlUcdq0aD8eO0UFofFhNTP7tAGQZIChVNwuyyk.iecnek2vd2PdTHN0fSi7sVzaxO3deDhOx11_vp7n285PYz3tKAnMwFhpLVEZsLyG_eDiEubuK5R.GpiQSoMlGigJk5V0RUICsBJKIGhWiMwSmdhWqRawALiSStYMS3BFSGOykESUuiTdghcYrBTohZa13FOt0TrhQaC2KQ14FdG309THbQjYsK5r8eCLxBftMvTFMt.6pXDxVDRdH0Y3hExtUh0ad.4X3kpuswmhLYgcIUhpLef9K8k_esbdm65hSOkccfYzyYfK_PL58SfjF_SvCnAsB3eI82XbI_W5d.LNeyHi9zfW0hitq6bx6SahrpXz5AjznzifTvwNlJrwcuoBAAA-&cb=e2e_69495dc1259e91.21591992",
"impression": "https://syndication.example.com/cimp.php?t=api&data=H4sIAAAAAAAAA01Q0U7DMBD7FX5gle8uuSY8wzvSxAe0WQtIjEkrYgP548mysRErp4vPTqwoNK5EV6p3gnvYvWaqaJekk4ROBXxcPzEID9O4HZbPaf\/2M3Vlt6W5WO\/MEDOnwBQpMVo0gTOKMAFBEyjqvVoAmHsqUWFBVYPEdujB5\/VD21KhNOCosRrb4+xD4yUrjoLU\/MgoJlMOJsU8bMKoG5c8WIGJ5yoHD7aU193ufWl5cUYn0bWO4x9Bq\/kzjKuTp4YPIWfWBbbxsHx\/FPIqB2NC0uinjnbhTt7\/mhvEbm2rS7cdXpb9V0sVeLGd\/+V6Cz3MmIupz9BxRF+8L5vZVQLmnH3+BX0inm26AQAA&cb=e2e_69495dc125a500.54289539",
"image": "https://example.com/library/451295/ca73592afb53e581f294bf7298e8ffb5f8da4c9f.jpg",
"optimum_image": "https://example.com/library/451295/51d30fc0dfe338ef5c05314ad9f6778c1bd6016f.webp",
"width": 300,
"height": 250,
"media": "img_banner"
},
"multizoneid": 67890
}
]
}
}
]
}
```
## 响应式展示广告
某些格式，如横幅广告和全屏插页广告，可以启用 [**响应式展示广告**](/exoclick-docs/general-responsive-display-ads.md) 以接收来自原生广告系列的需求，以及其原始广告格式的需求。在这种情况下，响应将包含 **original\_zone** 对象，用于指示原始格式的类型和数据。
下面是横幅广告格式的示例：
```json
{
"zones": [
{
"idzone": 5353142,
"type": "native_ad",
"data": {
"layout": {
"widgetHeaderContentHtml": "Powered By <\/span><\/a>",
"branding_logo": "\/\/s3t3d2y1.afcdn.net\/widget-branding-logo.png",
"branding_logo_hover": "\/\/s3t3d2y1.afcdn.net\/widget-branding-logo-hover.png",
"itemsPerRow": 1,
"itemsPerCol": 1,
"font_family": "Arial, Helvetica, Verdana, sans-serif",
"header_font_size": "12px",
"header_font_color": "#999999",
"widget_background_color": "transparent",
"widget_width": "450px",
"minimum_width_for_full_sized_layout": "450px",
"item_height": "300px",
"item_padding": "10px",
"image_height": "450px",
"image_width": "450px",
"text_margin_top": "3px",
"text_margin_bottom": "3px",
"text_margin_left": "0px",
"text_margin_right": "0px",
"title_font_size": "16px",
"title_font_color": "#000000",
"title_font_weight": "normal",
"title_decoration": "none",
"title_hover_color": "#0000FF",
"title_hover_font_weight": "normal",
"title_hover_decoration": "none",
"description_font_size": "14px",
"description_font_color": "#555555",
"description_font_weight": "normal",
"description_decoration": "none",
"description_hover_color": "#0055FF",
"description_hover_font_weight": "normal",
"description_hover_decoration": "none",
"open_in_new_window": 1,
"mobile_responsive_type": 1,
"header_is_on_top": 1,
"header_text_align": "right",
"title_enabled": 1,
"description_enabled": 1,
"image_border_size": "",
"image_border_color": "",
"text_align": "left",
"customcss_enabled": 1,
"customcss": "{\n width: 300px !important;\n height: 250px !important;\n}\n.exo-native-widget-header {\n display: none !important;\n}\n.exo-native-widget-item-container {\n width: 300px !important;\n height: 250px !important;\n max-width: 300px !important;\n padding-right: 0 !important;\n padding-bottom: 0 !important;\n}\n.exo-native-widget-item-image-wrapper { \n width: 300px !important;\n height: 250px !important;\n max-height: 250px !important;\n overflow: hidden !important;\n}\n.exo-native-widget-item-content-box {\n position: relative !important;\n}\n.exo-native-widget-item-content {\n position: absolute !important;\n z-index: 5 !important;\n top: 180px !important;\n background-color: white !important;\n opacity: 0.7 !important;\n height: auto !important;\n max-height: 110px !important;\n min-height: 70px !important;\n width: 100% !important;\n max-width: 300px !important;\n}\n.exo-native-widget-item-title {\n padding: 10px 8px 4px 8px !important;\n height: 20px !important;\n color: black !important;\n font-weight: 900 !important;\n font-size: 18px !important;\n display: flex !important;\n align-items: center;\n justify-content: center;\n text-align: center;\n white-space: normal !important;\n}\n.exo-native-widget-item-text {\n padding: 20px 8px 4px 8px !important;\n height: 20px !important;\n color: grey !important;\n font-weight: normal !important;\n font-size: 13px !important;\n display: flex !important;\n align-items: center;\n justify-content: center;\n text-align: center;\n white-space: normal !important;\n}\n.exo-native-widget-item-brand {\n padding: 5px 8px 0px 8px !important;\n height: 20px !important;\n font-weight: normal !important;\n font-size: 18px !important;\n display: none !important;\n align-items: center;\n justify-content: center;\n text-align: center;\n white-space: normal !important;\n}",
"header_enabled": 1,
"mobile_breakpoint": 450,
"spacing_v": 10,
"spacing_h": 10,
"zoom": 1,
"mobile_rows": 1,
"mobile_cols": 1,
"use_v2_script": 1,
"text_enabled": 1,
"mobile_image_width": 450,
"mobile_text_box_size": 90,
"mobile_text_enabled": 1,
"mobile_text_position": "bottom",
"mobile_image_height": 450,
"delaySeconds": 0,
"frequency": 0,
"frequencyCount": 0,
"publisherAdType": "native-recommendation",
"adTriggerType": "",
"popTriggerMethod": "",
"popTriggerClasses": "",
"item_spacing_on_each_side": "5px",
"text_position": "bottom",
"text_box_size": "90px",
"widget_height": "570px",
"brand_enabled": 0,
"brand_font_size": "11px",
"brand_font_color": "#555555",
"brand_font_weight": "normal",
"brand_decoration": "none"
},
"ad_items": [
{
"image": "https:\/\/s.example.net\/library\/451295\/4c5353dfe10c9e8ea12b05cc44eb0c6cafbc6100.jpg",
"url": "https:\/\/s.example.com\/click.php?d=H4sIAAAAAAAAA01RwW7DIAz9mt4iZBuHwnGH7rLDJvUDJkJIWylZqpA16.SPH6Cpmx4YYz.eMZi93rMzYhS0cl7Xa9rppx095zHOXXdX88lPURUzzMspqjBPORfT..GYVxEQ3BvDaJFQtthNPq1xuXxXphCSsqjQgiLMVCDDYBmk1a1GJmkRRRiFxO2zFohggSP4QrB5q5mIGFvR4CBojI41Bm245456g87rABqNy8dANp3CeZ7HVKtDxbZtzSPe5HhzXqexWZf7ZW18ujbDZYwfucESqqk.Dv5zXKVKFmitjQNdPARm56Q2DiS_hALOs.Xq5tuWVggNCFGhlq0cjm__.H8oDFCQf6DYzFX4KJ3U5E9pudWGWErh_JRVLsui3LL.64tQ77kbnOfWDtH2vQeLjgM548MQYvgB99zVE.gBAAA-&cb=e2e_694966c98c6cc2.67060117",
"optimum_image": "https:\/\/s3t3d2y1.afcdn.net\/library\/451295\/15c408293013fe9637290dbc36ec5a3fbd671c48.webp",
"title": "所有系统在线 👨🚀",
"description": "在这款全新的太空模拟游戏中，向星辰进发。",
"brand": "ogame.com",
"original_url": "https:\/\/lobby.ogame.gameforge.com\/es_ES\/",
"image_position": "50% 50%",
"format": "native_ad"
"size": "300x300",
"iframe_url": "",
"impression": "https:\/\/s.example.com\/cimp.php?t=api&data=H4sIAAAAAAAAA01QW04DMQy8ChfoymM72Q3f9B9R9QC7aXhIlEpdRAHN4Um2tJCRbDlje2yraFhBV6o3kFvXWwEV2g3oMEinEK4393TwVKb9OL+X48t36fJhTw\/QFJgEZpEQUxkGBgsGVwaAsbfeU+M0ugwuTD2VUmGuqo7Qgk4kSmAv3G7uuN4+sIr3qhenJJYpWiN6DZBUPiHD0kmSZENJbsgWfeeT7iLSaFkMMdV04cnm\/Hw4vM7L5HJGB8Q6HMPlg1Y3SWJctRqDuKfE+oQLPc5fb5m8pgc\/O1q12hZrdX\/8f2D4XTUsFk1+SRfO3X58mo8f56suevXwrebMX3uyFMEoKT5OZZzyVC9gIfa7WDBZHqfwA7sG\/xjOAQAA&cb=e2e_694966c98c7af4.92854754",
"count_only_viewed_impressions": 0,
"video_thumb_id": null,
"video_thumb_url": null,
"video_thumb_enabled": 0
}
]
},
"original_zone": {
"type": "banner",
"data": {
"width": 300,
"height": 250
}
}
}
]
}
```
## 曝光追踪
请务必对曝光 URL 发起 GET 请求，以便为您的广告请求记录曝光。实现这一点的一种方法是在展示广告的页面上，使用曝光 URL 作为源创建一张不可见的图片文件，例如：
```html
```
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://docs.exoclick.com/api/zh/guang-gao-tou-fang-api/xiang-ying/ad-plac-response.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.