> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/api/ad-placement-api.md).

# Ad Placement API

The Ad Placement API allows publishers to create their own advertising tags. They can use this to generate an ad request and get back all the data they need to display an ad.

The Ad Placement API currently supports the following formats, both on Desktop and Mobile: **Banners**, **Sticky Banners**, **Instant Messages**, **Fullpage Interstitials**, **Outstreams**, **Video Sliders**, **Native Ads**, **In-Page Push Notifications** & **Multi-Format Ads**.

The URLs to be used as endpoints are:

* <http://s.pemsrv.com/v1/api.php> for **Fullpage Interstitial** requests.
* <http://s.magsrv.com/v1/api.php> for **all other ad formats**.

Requests and Responses are in JSON.


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