> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/advertisers/zh/zhuan-hua-gen-zong/introduction-to-tracking.md).
# 转化跟踪简介
转化跟踪是 **必不可少的** 广告的一部分。通过进行转化跟踪，您将能够看到有多少 **销售、潜在客户或安装** 是您从这些活动中获得的，并准确了解 **盈利能力** 来自 ExoClick 流量。
## 转化跟踪有哪些优势？
除了能够衡量流量的响应度并评估您活动的收入外，转化跟踪还允许您 **启用其他功能** ，这些功能可以帮助您优化您的活动：
* [**智能出价**](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step4.md#smart-bid)：通过转化跟踪，您可以启用智能出价定价模式，使系统能够根据目标流量的盈利能力优化您的出价。
* [**竞价器**](/advertisers/zh/guang-gao-huo-dong/bidder.md)：通过转化跟踪，您可以在您的竞价器算法中启用自动出价优化，以及根据转化设置阻止规则。
* [**版位优化**](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step2.md#selecting-a-distribution-algorithm)**:** 如果您正在投放 CPM 活动，您可以启用版位优化，以便将大部分流量发送到产生最多转化的版位。这样您可以提高用户参与度并改善曝光。
如何启用转化跟踪的步骤将在下一页说明。
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