> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step1.md).
# 第1步 - 常规
要开始购买流量，您必须 **创建一个广告系列**。为此，请在管理面板主界面上点击 **广告系列**，然后 **广告系列列表**，并选择 **新建广告系列**。广告系列创建过程包括 5 个不同步骤，您将从左到右依次进行。
{% hint style="info" %}
**注意**：创建广告系列时，请务必遵循我们的 [**广告主指南**](https://www.exoclick.com/guidelines/advertisers)。您可以了解更多关于 [广告系列需要多长时间才能获得审核通过](/advertisers/zh/guang-gao-zhu-chang-jian-wen-ti/guang-gao-zhu-he-gui/how-soon-approve-campaign.md) 或 [广告系列可能被拒绝的原因](/advertisers/zh/guang-gao-zhu-chang-jian-wen-ti/guang-gao-zhu-he-gui/my-campaign-got-rejected-why.md) 在我们的 **“广告主常见问题”** 侧边栏中的版块。
{% endhint %}
## 添加基本信息
首先，将以下信息添加到 **基本信息** 选项卡：
* **名称**：为广告系列选择一个名称，以便在查看统计数据时轻松识别。
* **分组**：从下拉菜单中为此广告系列选择一个分组，或点击 **+新建分组** 来创建新的分组。
* **类别**：使用每个类别旁边的切换按钮选择要定向的类别。如果有多个顶级类别，将会显示“全部定向”切换按钮，让您快速选择或取消选择所有类别。
* **广告格式**：选择 [广告格式](/exoclick-docs/zh/guang-gao-ge-shi.md) ，从下拉菜单中选择您希望使用的格式。
* **版位类型**：选择您希望定向的版位类型。默认情况下 **全部** 将被选中。要排除特定版位类型，请点击它们。
如果创建原生广告系列，您将看到两个复选框： **仅带标题的原生版位** 和 **响应式展示广告版位。**
## **仅带标题的原生版位**
此复选框可确保广告仅定向允许广告显示标题的版位。勾选此框也会影响以下内容中显示哪些版位： [第 5 步：版位。](/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step5.md)
## **响应式展示广告版位**
勾选此框将扩大您的广告系列覆盖范围，包含已启用响应式展示广告的横幅版位。实质上是使用您的原生广告系列内容，并将广告以响应式方式展示在分配的横幅版位中。默认情况下，此复选框已启用。
---
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