> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step1.md).
# 第1步 - 常规
为了开始购买流量，您必须 **创建一个活动**。为此，请在管理面板的主界面上点击 **活动**，然后 **广告活动列表**，并选择 **新建广告系列**。活动创建过程由 5 个不同的步骤组成，您将从左到右依次进行。
{% hint style="info" %}
**注**：创建活动时，请确保遵循我们的 [**广告主指南**](https://www.exoclick.com/guidelines/)。您可以了解更多关于 [活动需要多久才能获批](/advertisers/zh/guang-gao-zhu-chang-jian-wen-ti/guang-gao-zhu-he-gui/how-soon-approve-campaign.md) 或 [活动为何会被拒绝](/advertisers/zh/guang-gao-zhu-chang-jian-wen-ti/guang-gao-zhu-he-gui/my-campaign-got-rejected-why.md) ，请参阅侧边栏中的 **“广告主常见问题”** 部分。
{% endhint %}
## 添加基本信息
首先，请将以下信息添加到 **基本详情** 选项卡：
* **名称**：请选择一个活动名称，以便在查看统计数据时能够轻松识别。
* **分组**：从下拉菜单中选择此活动的分组，或点击 **+新建分组** 来创建一个新的分组。
* **类别**：使用每个类别旁边的开关来选择要定向的类别。如果存在多个顶级类别，将显示“全部定向”开关，您可以快速选择或取消选择所有类别。
* **广告格式**：从下拉菜单中选择您想使用的 [广告格式](/exoclick-docs/ad-formats.md) 。
* **版位类型**：选择您要定向的版位类型。默认情况下将选择 **全部** 。如需排除特定版位类型，请点击它们。
如果创建的是原生广告活动，您会看到两个复选框： **仅限带标题的原生版位** 和 **响应式展示广告版位。**
## **仅限带标题的原生版位**
此复选框可确保广告仅定向到允许广告展示标题的版位。勾选此框也会影响在 [第 5 步：版位。](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step5.md)
## **响应式展示广告版位**
勾选此框将扩大您活动的覆盖范围，使其包含已启用响应式展示广告的横幅版位。其本质上是使用原生广告活动中的内容，然后将广告投放到分配的横幅版位中进行响应式展示。默认情况下，此复选框已启用。
---
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