> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/advertisers/zh/advertisers-introduction.md).

# 广告主简介

<figure><img src="/files/43fc3eb18af43b27cfe6731d8cf627649615db33" alt=""><figcaption></figcaption></figure>

作为广告主，您可以使用管理面板来设置广告活动，查看其各个方面的实时统计数据，并根据这些详细信息采取行动以增加收入。

#### **广告主管理面板的优势：**

* [高级定向](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step3.md#targeting-options) 可用于触达您产品的特定受众的选项。
* 能够定向最有效的 [一天中的时段](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step3.md#a-d-schedule) 在您定位的国家/地区中。
* 多种 [定价模式](/advertisers/zh/guang-gao-huo-dong/chuang-jian-guang-gao-huo-dong/create-campaign-step4.md) 以匹配您的预算。
* 实时报告——随时查看您的 [统计数据](/advertisers/zh/advertiser-statistics.md) ，以便对您的活动表现进行最新评估。

#### **广告主管理面板的选项卡：**

* 该 [仪表盘](/advertisers/zh/advertiser-dashboard.md) 向您显示关键指标的实时执行摘要，您可以用它来随时掌握您的活动情况。
* 在 [统计](/advertisers/zh/advertiser-statistics.md) 选项卡中，您可以查看比 **仪表盘**，以便您真正深入挖掘数据，指导战略规划或诊断问题。
* 在 [广告系列](/advertisers/zh/guang-gao-huo-dong.md) 选项卡中，您可以设置并管理活动的各个方面。
* 在 [付款](/advertisers/zh/advertiser-payments.md) 选项卡中，您可以管理账户付款。
* 在 [Marketplace](/advertisers/zh/shi-chang.md) 选项卡中，您可以查看所有可用网站并在其上购买广告。


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