Campaign Targeting Limitations

Our campaign set up system has certain limitations you take into account to make sure you can manage your campaigns correctly:

• Maximum number of variations per campaign: 50
• Maximum number of Exchange variations per campaign: 1
• Maximum number of VAST Link variations per campaign: 1
• Maximum length of keyword term: 50 characters
• Maximum amount of keywords per campaign: 500
• Maximum amount of IPs per campaign: 1000
• Maximum domains targeted per campaign: 2000
• Maximum domains blocked per campaign: 2000
• Maximum amount of zones targeted/blocked per campaign (with or without Bidder): 4000
• Maximum non-archived campaigns per account: 2500
• Maximum number of Sub IDs per zone: 500
• Maximum number of zones with Sub ID targeting/blocking per campaign: 10

Minimum and Maximum values for daily & total budget and impressions:

• Minimum daily budget: 20
• Maximum daily budget: 20,000
• Minimum daily impressions: 1000
• Maximum daily impressions: 2,000,000,000

Minimum and Maximum values for Total limits:

• Minimum total budget: 20
• Maximum total budget: 20,000,000
• Minimum total impressions: 1000
• Maximum total impressions: 2,000,000,000

We also have some limitations on bidding to ensure a fair competition between advertisers:

• Maximum bid for all CPC campaigns: 3
• Maximum CPM bid Video, Push and Popunder formats: 400
• Maximum CPM bid for all other formats: 50

Lastly, we also have a weight limit on the materials you upload to your campaigns:

Asset	Size Limit
Images	300 KB
Video Banners and Native Video Thumbs	1536 KB
Video campaigns (In-Stream, Slider and Outstream)	51200 KB