> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/advertisers/advertisers-faq/common-issues/campaign-limitations.md).

# Campaign Targeting Limitations

Our campaign set up system has certain limitations you take into account to make sure you can manage your campaigns correctly:

* Maximum number of **variations per campaign**: 50
* Maximum number of **Exchange variations per campaign**: 1
* Maximum number of **VAST Link variations per campaign**: 1
* Maximum length of **keyword term**: 50 characters
* Maximum amount of **keywords per campaign**: 500
* Maximum amount of **IPs per campaign**: 1000
* Maximum **domains targeted per campaign**: 2000
* Maximum **domains blocked per campaign**: 2000
* Maximum **amount of zones targeted/blocked per campaign** (with or without Bidder): 4000
* Maximum non-archived **campaigns per account**: 2500
* Maximum number of **Sub IDs per campaign:** 5000

Minimum and Maximum values for **daily & total** budget and impressions:

* Minimum **daily budget**: 20
* Maximum **daily budget**: 20,000
* Minimum **daily impressions**: 1000
* Maximum **daily impressions**: 2,000,000,000

Minimum and Maximum values for Total limits:

* Minimum **total budget**: 20
* Maximum **total budget**: 20,000,000
* Minimum **total impressions**: 1000
* Maximum **total impressions**: 2,000,000,000  

We also have some limitations on bidding to ensure a fair competition between advertisers:

* Maximum bid for **all CPC campaigns**: 3
* Maximum CPM bid **Video, Push and Popunder formats**: 400
* Maximum CPM bid for all **other formats**: 50

Lastly, we also have a **weight** limit on the materials you upload to your campaigns:

| Asset                                             | Size Limit |
| ------------------------------------------------- | ---------- |
| Images                                            | 300 KB     |
| Video Banners and Native Video Thumbs             | 1536 KB    |
| Video campaigns (In-Stream, Slider and Outstream) | 51200 KB   |


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